Tag: branding

Branding & Attention: Busy Brains in a Busy World

Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.

Psychology of Selling: Understanding the Consumer

When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.

Branding & The Brain: How Social Media Changes but People Never Will

branding, brands, author brands, author branding, Kristen Lamb

Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.

Barnes & Noble, Dead Nooks, and Brave New Branding

The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.

Three NEVERS of Social Media for Writers

These three professional blunders can hang on like the smell of dead fish and stink up our author career, so avoid them at all cost. I understand that many of you who follow this blog are new, so if you’ve made one of these mistakes, you’re learning. We all oops (especially in the beginning), so don’t …

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