Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Jul 10 2015
The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.
Feb 11 2015
These three professional blunders can hang on like the smell of dead fish and stink up our author career, so avoid them at all cost. I understand that many of you who follow this blog are new, so if you’ve made one of these mistakes, you’re learning. We all oops (especially in the beginning), so don’t …
Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Dec 14 2011
Holy Moly! Yes, folks. We are officially closing in on Christmas and the beginning of a New Year. If you guys are anything like me, about half your 2011 resolutions were forgotten two and a half weeks in when you were so hungry you contemplated holding up your local Cinnabon with a shotgun. I might …
Subscribe to Blog via Email
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Plot Twists: Types of Twists & Why They’re AMAZING for Stories September 15, 2021
- Binging is BIG: 3 Simple Ways to Make Your Series HOOK Readers September 10, 2021
- The Log-Line: Can You Pitch Your ENTIRE Story in ONE Sentence? September 2, 2021
- Writer’s Block: Is It Laziness or a Critical Part of Being a Longtime Author? August 25, 2021
- Description: The Good the Bad and the Just Please STOP August 4, 2021
- What’s a REAL Writer? Spotting Terminological Inexactitude Syndrome July 16, 2021
- Why Editing Matters & Simple Ways to Make Your Work SHINE July 12, 2021
- The Burning Desire: The Difference Between Magnificent & Maddening July 7, 2021
- The Writer’s Journey: From Total Newbie to the Joy of Mastery May 14, 2021
- Characters: The Emotional Touchstone Readers Crave May 5, 2021
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.