Aug 04 2017
Lately we’ve been talking a lot about what differentiates the decent stories from the ones that gut hook us and don’t let go. In my opinion the truly superlative stories stand out in one way. We are not only entertained…we are changed. We aren’t the same person we were when we flipped open to page …
Jul 31 2017
I am a sucker for a strong female character and these gun-wielding, sword-swinging gals are skyrocketing in popularity both in books and film. 2017 has served up both Wonder Woman and Atomic Blonde, two characters who are as different as Amarillo and the moon, and this has given me a lot of food for thought. …
Sep 13 2010
Last night I watched the new Star Trek movie directed by J.J. Abrams for the second time. As a writer, stories are my business, so I study them in all forms. Film is a favorite in that it takes far less time and allows me to study the written form in a visual way. I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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