Sep 10 2012
Almost any of us who decided one day to get serious about our writing, read Stephen King’s On Writing. Great book, if you haven’t read it. But one thing King tells us we writers must be willing to do, is that we must be willing to, “Kill the little darlings.” Now, King was not the …
Sep 07 2012
Recently, in my post Top Five Creepy Social Media Marketing Tactics, one of the commenters mentioned that she needed to tweet from multiple identities for two reasons: 1) she felt some followers wouldn’t be interested in what one “personality” had to say and also 2) she had FOUR blogs because she was interested in different …
Sep 05 2012
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out …
Aug 31 2012
Happy Friday and WHEEEEE!!!! Finally, a holiday weekend! I don’t remember the last time I needed rest this badly, and just so you know, no blog on Monday. I’m honored to serve the writing community, and one thing I know for certain, is that being a successful author is not for the faint of heart, …
Aug 29 2012
It is estimated that the average American is exposed to about 3,000 advertising messages a day. Everywhere we go there is yet another ad—billboards, commercials, radio, train tunnels, e-mail, cereal boxes, mail boxes, and even on the golf holes and bathroom stalls. We cannot escape being constantly pitched to no matter where we hide. How …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
