Oct 03 2012
The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books—good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
Oct 01 2012
Welcome to Part III of my Structure Series. If you want to self-publish or indie publish, I would assume most of you want to be successfully published, regardless the format or distributor. To be considered “successfully published” we have to sell a lot of books. To sell a lot of books, we must connect with …
Sep 28 2012
Okay, since I get to drive to San Antonio today, I figured we’d just plow ahead and take on Lesson Two in my structure series. I strongly recommend checking out Monday’s lesson if you haven’t yet. Each of these blogs will build upon the previous lesson. By the end of this series, I hope you …
Sep 26 2012
Emphatically, YES!!! I know many writers are hesitant to the idea of blogging. It feels like just another social media chore, but nothing can be farther from the truth. In fact, blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our …
Sep 24 2012
The normal world’s connect to the…inciting incident. Inciting incident’s connected to the…turning point. The turning point’s connected to the…next act….and here’s the bones of your boooooook. Okay, I promise to stop singing…for now :D. Want a way to stand out from all the other writers clamoring to get an agent’s attention? Want to be a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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