Jul 13 2015
Last time, when we talked about Barnes & Noble, I mentioned a book by Malcolm Gladwell David & Goliath: Underdogs, Misfits and the Art of Battling Giants. This is a really interesting book because Gladwell peels apart our common perceptions of what an advantage really is. Sometimes, that which others claim is undesirable really isn’t. It is …
Jul 10 2015
The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.
Jul 08 2015
We live in a society that feeds us a lot of lies. The biggest one is about TIME. Oh, if I only had more time, then I could (fill in the blank). The truth is we are all given the same amount of time—24 hours a day.
Jul 06 2015
In the past several posts we have been unpacking the “flashback.” But, over the course of us talking about flashbacks and how to deliver backstory, a lot of people have asked about dream sequences. Before we continue, I will say this again “Anything can be done.” Writing rules are always being broken but to break …
Jul 01 2015
One reason we might be tempted to use a flashback is to explain or to expound to artificially prop up weak characterization or a weak plot (the training wheel flashback). This is what good editors will cut. Then there is the other way to use time and that is time as a literary device. This is when our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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