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Tag: B&N

Barnes & Noble, Dead Nooks, and Brave New Branding

The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.

The Right Way, the Wrong Way & the Smart Way

I have been doing social media for a number of years, and it has been wonderful to see how writers have embraced technology. I remember back in 2006 I had a hard enough time getting many writers to learn to use e-mail, let alone join Facebook.  Yet, it was really only in 2009 that I …

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