Mar 15 2013
Time is our enemy. Most people don’t have enough. This is why our writing must be tight, direct and hook early. Modern audiences have the attention span of a toddler hopped up on 2 liters of Coke. We can’t afford to let them drift. Drift=Bad juju I’ve edited countless books, many from new authors. I …
Jan 07 2013
I’ve been working as a professional editor, writer, ferret-herder for twelve years now, and one thing I’ve learned is that talent is highly overrated (which is why this quote by Stephen King remains one of my all-time favorites). I constantly meet writers more talented than I am, but I know they won’t make it despite …
Jan 03 2013
Lesson When it comes to writing great fiction, less is often more. Think of modifiers and detail like perfume. Perfume can be lovely, sexy, attractive, and make one irresistible. It can also give others a headache or an asthma attack and have them looking for the closest bookmark exit. Action Comb through your prose and …
Sep 13 2010
Last night I watched the new Star Trek movie directed by J.J. Abrams for the second time. As a writer, stories are my business, so I study them in all forms. Film is a favorite in that it takes far less time and allows me to study the written form in a visual way. I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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