Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
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May 11 2010
The Single Best Way for Writers to Become a Brand
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
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May 04 2010
Social Media Gold–Finding Your Key Influencers
Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.
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Apr 07 2010
Getting the Most Out of Writing Conferences
Face it, most conferences cost a pretty penny and many of us have to scrape and scrounge and sacrifice to pay our way. If we happen to be traveling to a conference then add even more costs for car rental, gas, plane fare, hotels, food, and on and on and on. This investment can easily run into the hundreds of dollars, and, if you are plan on attending the big RWA or ITW conferences, that price tag can easily soar into the thousands of dollars. Ack!
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Mar 25 2010
The Secret to Story Magic
Most of the time when I hear a new writer announce that his piece is “literary fiction,” that is a short-hand cue for me to expect no structure, lots of similes, metaphors, self-indulgent flashbacks and no overall conflict other than a main character’s really pretentious angst. Most of the time, it smacks of self-therapy thinly guised as a story
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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