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Tag: PR

Understanding Author Platform Part 1–Making Platform our Art

Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …

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Bookstores are Closing & Amazon is Expanding–Want a Sure Bet in an Uncertain Future?

As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …

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How to Win the Hearts of Bloggers–Scoring the Book Review, Guest Post or Interview

The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books–good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …

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Social Media Gold–Finding Your Key Influencers

Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.