By Jay Donovan Hi everyone, Kristen is recovering from a couple of all-nighters spent caring for a loved one. I’m sure she’ll have plenty to say about it over the coming weeks. She should be back tomorrow. I take that back, she will be back tomorrow,even if I have to drive to TX and make …
Oct 26 2011
The Dark Side of Metrics–Writer Friend or Ticket to Crazy Town?
Last week, we talked about the bright side of using metrics. Writers tend to go pale and look for the scotch when someone mentions analytics. Yet, if we don’t ever look to a standard of measure, then we can float around aimlessly, wasting valuable time on busy-work. We have better things to do than focus …
Oct 05 2011
The Right Way, the Wrong Way & the Smart Way
I know we are supposed to be talking about the third person you need to know to be successful on social media–the Salesman. But, over the weekend my Great Aunt Iris (who might as well have been my grandmother we were so close) slipped into a coma and then passed away on Sunday morning. She …
Sep 07 2011
Maximizing Our Social Media Impact–Having the "Right" Friends
Yes this is really me with Sandra Brown (before the restraining order kicked in :P). And I look like a ghost who’s haunting her. Cell phone cameras. Ptth! Over the past couple of weeks, we have been talking about the unique nature of marketing books and the equally unique challenges this can present to writers…who …
Aug 31 2011
The Secret to Selling Books Part I–Let's Get Sticky
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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- The Hero: Taking an MC from “Meh” to “Myth” February 3, 2023
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- Self-Sabotage: I Don’t Deserve Success November 29, 2022
- Unseen Blessings: Are We Truly Thankful? November 22, 2022
- 3 Simple Ways to Improve Your Writing & Increase Sales November 14, 2022
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.