Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.
Tag: expert influencers
May 04 2010
Apr 20 2010
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.