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Tag: marketing

Marketing 101: Promises, Profits & How Home Depot is IN BED WITH Cialis

The truth shall set you free. Pretty sure all of us have heard that phrase at one point or another, even though this seems to ignore the fundamental reality that it is human nature to avoid truth at all cost. My last post, Welcome to the Matrix–You Work for Free & There IS NO Payday threw down …

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Why Writing Isn't Enough—The Savvy Writer's Guide to Success

Many of you introverted writer types are totally cringing right now. But if you want others to know what you’ve written, you have to do more than shut up and write. Writing is only half the battle. We have to market it—tell people about it and hope to God they’ll listen.

Understanding Author Platform Part 1–Making Platform our Art

Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …

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The Modern Author–A New Breed of Writer for the Digital Age of Publishing

Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …

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Who Will Rule Social Media? Introverts vs. Extroverts

Yesterday, one of the commenters asked my thoughts about introverts on social media. At first glance, it seems that social media, social networking and social platform-building is a job made in heaven for the extrovert. Well, yes and no. Actually, each personality brings a unique skill set to the table. The terms “extrovert” and “introvert” …

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