Why Writers Should Use Twitter (and HOW to USE It Effectively)

For the last couple posts, we’ve been talking about how to use Twitter effectively. Too many writers are like Stormtroopers—lots of shots fired  tweets that hit NOTHING. I can admit, when I got on Twitter (when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me. WHAT? Are …

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Be a Peep NOT a Pain–How to Use Twitter Effectively

Yes, we know you have a book to sell…really. Using Twitter as a free and easy way to spam people is annoying and grossly ineffective. It is also traditional marketing, which doesn’t sell books.

8 Ways to Make People on Twitter Want to Stab Us IN THE FACE

One would think a lot of what I teach about social media (Twitter) would be self-explanatory, but hey…we live in a world where a box of frozen corn dogs has a warning that I need to REMOVE the corn dogs from the box BEFORE placing in oven. Hell, who KNEW? As a social media expert, …

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The Art of Business & The Business of Art—Breaking Rules to Reveal Our Audience

I would challenge every artist (or business) to step back and feel. Think about the customer FIRST and ego second. Money LAST.

Here's to Breaking Writing Rules—Rebels With a Cause or Rebels Without a Clue?

For the past several years, I’ve always begun the New Year with predictions of what the publishing industry would or wouldn’t do in the year to come. But this year? I’m being a rule-breaker and taking a different perspective—one I believe has greater impact and longevity. Algorithms rise and fizzle, publishers go out of business, …

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