Welcome to WANA Wednesday, the day I dedicate to helping you guys rock it hard when it comes to social media. I recently participated in an open forum discussing book marketing using social media. There was a weird glitch that hindered me participating and it seemed that out of the woodwork all of these other …
700 results for brand
Sep 29 2010
5 Ways to Stay Safe on Social Media
Welcome to WANA Wednesday, the day I dedicate to giving you guys tools and tips to make your social media experience more enjoyable, efficient and productive…and now SAFE. Most of these blogs are based off my book, We Are Not Alone—The Writer’s Guide to Social Media. Today we are going to discuss a very important …
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Sep 27 2010
7 Deadly Sins of Prologues–Great Novel Beginnings Part 2
To prologue or not to prologue? That is the question. This is our second installation discussing novel beginnings…get it? Novel beginnings. Okay, I’ll stop. The problem with the prologue is it has kind of gotten a bad rap over the years, especially with agents. They generally hate them. Why? In my opinion, it is because far …
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Aug 25 2010
WANA Wednesday–Social Media & 3 More Ways to Enjoy the Ride
As publishing changes, writers too are being forced to evolve or go extinct. It’s nothing personal. Just reality. Arguing with it is about as pointless as arguing with a Category 5 hurricane that is about to make landfall. Writers are deluged with two words, platform and brand until they just plain want to bang their heads against the wall.
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Aug 18 2010
Three Steps to Fan Page Awesomeness
If you are planning on being published, you must have a fan page. Sorry. Whether we like it or not marketing is part of the job description. I know most of us would rather have brain surgery with a KFC spork than have to self-promote, but that’s the cold hard truth. Anyone tell you different and they are lying or selling something.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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