Your mission statement, like most businesses will evolve and change. It isn’t set in stone. But it will position your mindset and it will strip away your excuses. But most of all, a mission statement will help you maintain your creative focus.
700 results for brand
May 18 2010
What's Almost Better than a Free Web Site?
Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
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May 04 2010
Social Media Gold–Finding Your Key Influencers
Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.
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Apr 20 2010
Social Media– 3 Easy Ways a Writer Can Build a Solid Platform
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
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Jun 26 2009
What is Warrior Writer?–"Facing Down the Beast"
What exactly is Warrior Writer? People have been asking this question ever since Bob mentioned the two words together. And, to be honest, that is a good question, and a tough one to answer. …but I’ll try. Some scientists suggest that every experience we humans have from the day we are born is not …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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