Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …
Jan 17 2019
Jan 10 2019
Secret-keepers have what it takes to be legendary storytellers. Stories aren’t solely about pretty writing, glorious description, or witty banter. Excellent stories are about one thing and one thing only….CONFLICT. Want to know the secret ingredient that turns responsible adult readers into reckless maniacs willing to stay up until DAWN to finish a book…on a …
Jan 04 2019
It’s winter here in Texas, which means almost next to nothing since Texas is a female state. Today, I think I will be SPRING! No…winter. Wait, why not BOTH? While the temperature is all over, and most of the time we have no clue what to wear each day (aside from one of everything), the plants …
Dec 18 2018
It’s time for the New Year’s Resolutions. Countless people all over the world use this last part of December to declare how 2019 will be different. They will write lists, declare all the changes they’ll make, then ride the high for as long as it lasts. Most New Year’s Resolutions last six months at best… …
Dec 14 2018
Thanksgiving has whizzed past and Christmas looms ahead. If you’re anything like me, you make this super stupid promise to yourself roughly December 24th that you will buy gifts throughout the year, so you aren’t pressed and stressed and ready to stand on a roof with a shotgun holding the entire dish of rum balls …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.