Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Sep 04 2019
Aug 28 2019