Aug 08 2012
Writers, these days, know all too well that social media and creating a thriving platform are a critical part of our job description. There are so many social media sites and all writers want to know, “Which one is the best?” I don’t know if I can answer that question because writers are unique people …
May 07 2012
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …
Feb 08 2012
As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …
Sep 27 2011
Dr. Twuth–Because social media shouldn’t make you want to slam your head in a door. Welcome to Tuesdays with Dr. Twuth, here to answer all your questions, problems and concerns about social media. Since social media (done properly) involves interacting with other humans, it is just a good plan to have an advice column handy to …
Dec 27 2010
So this is the year. You are finally going to do it. You’re going to write a…no, you are going to finish that novel. How many of you have a bazillion ideas whirling around your gray matter at all times? How many of you have at least a half a bazillion ideas started and left …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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