Tag: small is the new big

Boutique Books: The Fall of the Mega-Author Titans

Boutique is BIG. Writers can curate content for a highly specific audience. Take any slice of society and an author can build a niche around that.

Author Brands & Book Sales—Why Boutique is BIG

Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it 😛 . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …

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The WANA Plan to Save Bookstores & Revive Publishing

Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …

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