Boutique is BIG. Writers can curate content for a highly specific audience. Take any slice of society and an author can build a niche around that.
Tag: small is the new big
Sep 07 2016
Author Brands & Book Sales—Why Boutique is BIG
Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it đ . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …
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May 07 2012
The WANA Plan to Save Bookstores & Revive Publishing
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info âBuy This Book Online
