Marketing 101: Promises, Profits & How Home Depot is IN BED WITH Cialis

The truth shall set you free. Pretty sure all of us have heard that phrase at one point or another, even though this seems to ignore the fundamental reality that it is human nature to avoid truth at all cost. My last post, Welcome to the Matrix–You Work for Free & There IS NO Payday threw down …

Continue reading

Welcome to The Matrix: You Work for FREE & There IS No Payday

This post is for creative professionals (namely writers) who desire to make a living writing full time being paid real money. If you’re writing simply for fun or enjoyment or love, then that’s wonderful! But if you long to be paid to do what you love, then read on because you work for free and there IS …

Continue reading

The Book Blurb—An Invitation Readers Simply Can’t Turn Down

If the cover is an invitation to the party in your book, then the blurb (the back cover description, the summary, whatever you want to call it) is the RSVP card readers check off as attending-with-the-chicken-option when they buy your book. The trouble is that for so many books, while the cover is invites you …

Continue reading

50 Shades of Butt in Gear–The Ultimate Slacker’s Guide to Writing Success

On Monday, I took a shot at “experts” and challenged us all to remember to have some FUN even though “fun” often makes us feel like slackers. Yet, let’s be clear. There is mistakenly “feeling” like a slacker and actually being one (FYI: I have gold medals in both). Thus, today one might be tempted …

Continue reading

Fun is for LOSERS! If You Aren’t Miserable, You’re Doing it WRONG!

Today I have on my sassy pants because there’s a messy task ahead. Oh it will be a TON of fun, but messy. We are going to tip over some sacred cows like how fun is evil and misery is awesome. Granted I am from Texas and have heard stories of those miscreants who’ve sneaked …

Continue reading