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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: advantages of blogging

No, this is not Kristen having a breakdown. She’s on a boat having fun. This is Cait, talking about why I hate blogging as much as I hate downward-facing dog in yoga.

So, if I hate blogging, why do I do it? What’s more, why do I do it to Kristen’s exacting standards? Well, partly because I’m afraid of her. But, mostly, I blog because she is right about blogging in so many ways. It’s really not fair that she’s always right about this sort of stuff.

Yet, for something that seems so instinctive and intrinsically simple (“Writers write, ergo blogging”), why do we have so much trouble with it? Why does it spike my anxiety, trigger my perfectionist paranoia, and send me in the direction of scrubbing the toilet as a preferable way to spend my time?

I have spent a lot of time pondering this (probably time I should have spent drafting blogs). In fact, I have spent most of this week struggling with this post.

The first thing I had to do is come up with was a solid list of why I hate blogging (again, time that could have been spent writing). After thoroughly psyching myself out, I went back through all Kristen’s reasons that blogging makes sense (reinforcing the soul-eating guilt I feel at having wasted all that time not writing a post).

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Finally, I remembered the corollary to Kristen’s blogging rule…but I’m gonna be mean and force you to read to the end to find out what that is. <insert moderately evil laugh here>

Blogging vs. just about anything else

I could do a whole post about all the reasons I hate blogging, but Kristen would probably jump off that cruise ship, swim all the way back up the Atlantic coast, dodge customs in Boston, and break down my door just to slap me upside the head about positivity. Because she loves me.

But, the truth is, I am more at home using negativity as a motivator and dwelling in the blessed realms of snark, cynicism, and dark things. That’s just the Slytherin in me, I guess. The challenge is finding a way to use my negativity about blogging to motivate myself in a positive way. And, I’m going to stop right there, because I’m starting to sound all self-helpy, and I can’t stand 99% of that ish.

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So, let’s just dive into the top three reasons I hate blogging, shall we?

Supersizing the topic

I come from an academic background. In a parallel dimension, I am a professor of history, still using the Red Pen of Wrath…just on my students instead. Academic writing habits are hard to break when it comes to blogging, even though some do come in handy.

One of the cardinal sins of academic writing is tackling a topic that is too broad or too narrow for the projected length of the paper.

I mean, sure, we can describe the decline and fall of the Roman empire in a three page, double-spaced, 12pt font paper (I’m old school page-count and print-out, before word-counts and emailed/uploaded papers became the norm). But, those three pages are going to be uselessly generic, not contributing anything to increasing our understanding of Roman history or helping develop our ability to think and analyze critically.

On the other hand, focus on TOO granular a subject, and well…it ends up being more of an anecdote or footnote. Probably interesting, but again, unlikely to contribute anything to the greater understanding or improve our critical thinking skills.

Blogging is like that for me.

I want what I write to be informative, useful, and accessible. But, writing a blog on “How to write historical fiction” isn’t going to help anyone. Writing a blog on “Understanding currency, income, and prices in historical fiction” (shout if you want me to write something like that) is probably a lot more useful AND interesting AND better written.

I constantly feel like Goldilocks, trying to find the right-sized topic that will live up to my probably-obsessively-over-fastidious standards.

Yoast is killing our brain cells

You know that little thing called SEO? Yeah, worst thing that has ever happened to the written word. And, I’m saying that even in comparison to text-speak and adding words like ‘ginormous’ to the dictionary. If SEO is pure evil, then Yoast is its right hand.

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Yoast is a website plugin that scores your posts and pages on readability and SEO strength. It’s unfortunate, but if we want our blog posts to have a chance at traction, we have to follow the rules it sets out. What are those rules?

First, we have to set a keyword. Fine. Like a gateway drug, that’s not so bad. But then, Yoast tells us how often we should be using that word (*side-eye at density score*), and where that word should come in titles and first paragraphs. If it stopped that, I’d grit my teeth and accept that algorithms are gonna do what algorithms are gonna do.

But then, Yoast starts picking at other things, like breaking up the text every 300 words with a sub-heading. Like making sure we don’t repeat the way we start a sentence. Like making sure less than 25% of our sentences have more than 20 words (and I know I purposely triggered the repetitive-sentence-start thing, but Yoast doesn’t really understand context or dramatic intent *flounces off*). Paragraphs can’t be too long, either – oops, gotta cut this one short!

Yoast is dumbing down blogging. By trying to make blogs easier to read, Yoast is encouraging a growing laziness in blog readers. What happens to a society when we can no longer focus past three sentences at a time in order to process a complex thought or multiple pieces of evidence to support an argument? I’ll tell you what happens: we get bad movie sequels, clickbait, and double-very-bad politics.

Paging Mr. Orwell, your 1984 is ready.

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I resent being forced to ‘dumb down’ my writing just so a brainless algorithm has an easier time of it. I write for people, not Google. Oh, wait. I use Yoast, so I guess I’m writing for Google. But, consider this another major reason why I hate blogging.

Perfectionism

This actually isn’t quite as related to what Kristen was talking about in this post. I’m talking about my inner intellectual demon that MUST BE RIGHT AT ALL TIMES. If a blog post is a form of educational argument, then dammit, I’m gonna WIN!

I’m not kidding. I approach each topic – especially anything that involves factual research – with a goal of creating an UNASSAILABLE argument. I want my post to be the Fort Knox of logic. My brain goes into hyper-passive-aggressive-nerd mode, playing Kasparov-esque chess with each point I write.

It’s exhausting.

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I don’t mind admitting when I don’t know something. But, I feel soul-crushing humiliation when someone points out a stupid mistake or an obvious (or not-so-obvious) flaw in my argument. Maybe…just maybe I’m over-reacting, and I should get some therapy about it. Or, maybe, that drive to be as certain and correct in opinion and facts is what helps make my writing and teaching reliable and useful.

Still, the fact that I’ve got some subconscious id and ego stuff going on with perfectionism makes blogging an emotionally and intellectually draining task.

Le sigh…why Kristen is right about blogging

There are a lot of reasons Kristen is right about blogging being the best, most effective way for writers to market themselves. She is also right about Twitter, Facebook, and other social media, but we’re just going to focus on blogging for the moment.

It all comes down to the three C’s: classic, cost-effective, and control. This is a trifecta that is pretty much the holy grail goal of all marketing. When I used to work in advertising, we wanted our ads to be memorable over the long-term, hit the target audience without breaking the bank, and look/feel/sound exactly as planned.

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The number of times Kristen has said this…

While the landscape might have changed from analog to digital, the principles and goals remain the same. Classic. Cost-effective. Control.

Classic: why blogging is the Talbots of author marketing

Warning: extended metaphor ahead. May cause eye strain from over-rolling of eyes.

Think of getting ready for a job interview. We have our resume, portfolio, references, and talking points at hand. The job description is a great match for our skills, and we know we’ll kick butt at it. We just have to wow them at the interview, so we inhale all the caffeine we can handle without inducing tachycardia, pop a couple of breath mints, and put on our interview suit.

The classic interview suit.

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Maybe we stay simple and true with traditional accessories (pearls for ladies, cufflinks for gents). Or, maybe we add a dash of flair with a daringly patterned shirt or chunky piece of jewelry we picked up at a vintage sale. It’s a small piece of individualism, a little personal pleasure, and it only adds to the solid impression a classic suit makes.

A blog is like the classic interview suit. It never goes out of style. It is the best and strongest way we have of presenting our brand to readers. It’s the one wardrobe piece we never throw out because its quality was designed to endure. We can easily update and refresh the look with accessories, apps, widgets, and chunky vintage jewelry (um, yeah, getting all the metaphor stuff mixed up, I know).

Besides, if we want to be remembered as a writer, then the best and most enduring pitch we can make is…well… our writing.

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Social media outlets like Snapchat, Instagram, What’s App, etc. are all well and good, but they are the Forever 21 funky accessory of marketing. They are fun, get attention, but may also tarnish and/or break fairly quickly. Can you say Vine? (So 2015!)

Just think about it…is anyone really ever going to go back through all our Snapchats, Tweets, or Instagram posts two years from now? But, as an admin on this site, I can tell you that there are blogs that Kristen has written that are four and five years old that are still top trackers and getting comments on a daily basis.

Now, that’s some classic-interview-suit power.

Cost-effective: how blogging can keep us from sin

Marketing is expensive. It costs us time and money – resources most of us are chronically short on. Marketing is also seductive. Nothing is as exciting as seeing swag with our name on it, or an ad for our book pop up on Facebook, or getting that shiny new book trailer. So, we try to find that balance between price and quality. Fun times.

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And yes, if we set up our own domain and do stuff right with backup, security, and all that jazz, it will cost us a couple hundred dollars to get started. Depending on what plans we choose, there is also the yearly renewal fees. Still, that yearly cost pretty much comes down to the equivalent of three or four impulse purchases at Target. (Don’t worry, I’m not going to continue the clothing metaphor.)

The keys to leveraging a website (assuming we have decent content people want) are consistency and distribution. Consistency is a free feature that comes with wrangling our brains into some semblance of discipline. Distribution? Well, that’s what Jetpack is for. Again, it’s free.

Even with graphics, there is a lot we can do with free ‘photo editor’ apps. Personally, I pay $10 a month for a subscription to a professional-level app, but that’s because I do a LOT more than just blog graphics. And, I only started that subscription last year. Before that, I made do with free for about four years.

Don’t get me wrong, I’ve made some COSTLY mistakes. Like cringe-inducing-dear-God-if-You-loved-me-You-would-have-stopped-me-because-that-was-a-really-expensive-lesson mistakes. The only marketing tool I keep coming back to in the end is…you guessed it: my website (and occasionally Kristen’s because she forgets to lock the door).

Control: blogging vs. paranoia

Wanna hear a scary story? A romance author on Facebook builds an author page that gets 15,000 followers. She posts a picture for fun. The next time she logs into Facebook, her page is gone. DUN DUN DUUUUUUUUUUUN!

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No, it wasn’t me. But, it has been many authors I’ve known. It’s a ‘cross-cultural’ phenomenon – there are versions in Instagramland, YouTubia, and Twitterburg.

Don’t forget, we also have to deal with ever-changing terms of use, hackers, and the final, fatal OMG-twitfacetogramchat-just-went-out-of-business! Want an example?

Dogster.

Don’t laugh. It was actually a great site for finding pet info. The fact that it was MySpace for pets is a whole other level of psychosis. Still, I met other Basenji owners through their forums, and they have become some of my closest, dearest friends. Thank goodness we had all exchanged contact info and signed up for Facebook before Dogster announced they were shutting down.

Think of MySpace…and Tila Tequila. Her original claim to fame was getting to a million followers on MySpace without much else (i.e. talent, content, etc.) to back it up. So…how’s that workin’ for ya, Tila?

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A website of our own never goes away. Our blog content is subject to our rules. Our website is our castle, and we can defend against trolls and hackers with laser precision. Oh, and we can also build community through interacting with commenters, adding chat and forums, etc.

Remember, the flip-side of paranoia is control-freak! ūüôā

Wait…that didn’t come out right…

The thing we usually forget Kristen said about blogging

Here’s the promised payoff from my little intro tease. Yes, we need to blog…but we also have to find a way to ENJOY it.

Somehow, I tend to forget that.

I haven’t entirely solved my blogging problems, and that’s probably partly because I’m still figuring out how to TRULY enjoy it. There are moments when I giggle to myself as I write something that is (at least I think) funny. Picking out the memes to go in a blog…I love telling people that it is legit part of my job. I bask in the glow of the final product and clicking ‘Publish.’

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But…there’s still the anxiety, the dread, the worry I’m not providing good enough content or that I’ve gotten something wrong. It doesn’t take much to spiral me into a perfect orgy of procrastination…er…research.

However, I am experimenting, trying to figure out what I can do to both get better ABOUT blogging regularly and ENJOY blogging regularly. I’ve found I really enjoy making videos, and I’m about to dip my toe into podcasting (which I think is really spoken-word blogging). While the file sizes mean I wont’ be ‘hosting’ the videos and podcasts on my website, I will be centralizing all the information about them there.

I also have been sharing my love of creating reading ‘syllabi.’ But, being a snotty little French historian, I have to call them something pretentious like a ‘Catalogue Raisonn√©.’ It turns out I have a lot of fun going through my personal library to pick and choose what I put into the list. It also became something I could turn into another page for my website.

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(And by the way, while I do think you’d enjoy those pages, putting external links into a blog post is another Yoast requirement. *shakes tiny fist*)

All in all, I’m still on the journey, but I’m determined to get there. If you happen to be on the same road, maybe we can travel together?

Let me hear it!

Why do you love/hate blogging? What are your tips for becoming a happy, successful blogger? Share the love…or hate, LOL.

Class tonight!

URBAN FANTASY: SALT CIRCLE NOT INCLUDED

PARANORMAL, URBAN FANTASY, GHOSTS, VAMPIRES, WRITINGInstructor: Cait Reynolds
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Friday, October 19, 2018. 7:00 p.m. ‚Äď 9:00 p.m. EST

REGISTER HERE!

Be honest. How many voodoo dolls have you mutilated in your quest to become the next Laurell K. Hamilton or Sherrilyn Kenyon?

  • 0-9: You’re probably too virtuous to ever get published.
  • 10-19: Equivalent of the New Year’s resolution of voodoo‚Ķfizzles in week 2.
  • 20-29: You’ve won NaNoWriMo once or twice and wear lucky writing socks.
  • 30+: Now, we’re talking.

In all seriousness, urban fantasy has emerged as one of the strongest and most competitive categories in publishing, building on the momentum of legends like Anne Rice and expanding to embrace all kinds of sub-genres such as YA, satire, and romance.

But for all its badass convention-breaking, urban fantasy also a genre boobytrapped with the worst pitfalls of all the genres it borrows from.

If we’re not overdoing the Mickey Spillane-esque hard-boiled grit, we’re confusing which supernatural creature has which power. Or, we’re creating characters that are so wrapped up in their love lives with <insert hot supernatural guys here>, they almost miss the climactic battle between good and evil happening a couple blocks over.

Fear not! Strap on your vampire-hunting gear, grab your wolfsbane gris-gris, and don’t forget to bring your sarcastic sidekick to this class where I will help you navigate the mean streets and treacherous back alleys of urban fantasy!

A recording of this class is also included with purchase.

SEE YOU TONIGHT!!!

 

 

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In my most recent branding and social media book, I talk about blogging and teach how to do it well. I’m a HUGE fan of the blog for a number of reasons. Blogging is fabulous for platform-building, cultivating a readership, and streamlining our writing. Blogging is the most stable form of social media.

Unless the Internet implodes? Blogs will remain. But blogging offers writers a significant edge beyond the platform.

Getting in THE ZONE

When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write. If one looks at a lot of the big name writers, many were originally doctors, lawyers and journalists.

Blogging is journalism of The Digital Age.

Many of the most effective, prolific and most highly awarded novelists began in journalism—Jack London, T. Jefferson Parker, Jonathan Maberry are the ones that quickly come to mind.

Journalists possess unique skills that can make us stronger and more successful writers. A journalist can’t wait for the¬†muse to visit to write about that big chemical company fire. They write whether they feel like it or not. They aren’t playing for fun, they’re “playing” for keeps.

Image courtesy of Reuters.
Image courtesy of Reuters.

Many of us are working multiple jobs and serving in numerous roles—caretakers, employees, spouses, parents, grandparents, etc. The world’s job is to stop us from writing. Our ego is our enemy. Our insecurities would love to burn us and our dreams to the ground. Friends and family are often enemy agents.¬†Not being a pessimist, just a pragmatist,

Steve Pressfield calls it The Resistance. Seth Godin calls it Retile Brain. When I started blogging, it took HOURS. I perfected every word, every line. I had the attention span of a gnat with a bad crack habit.

Now? I homeschool, have four cats and a dog and run two companies. When I’m writing, I’m present, vested and bulletproof. I’ve literally continued writing with a kitten scaling my back and Spawn whacking me with a NERF sword while Dora the Explorer blares in the background. It no longer matters.

Right now? I have Shingles. Does it hurt? Like hell…but not right now. I’ve blocked that. I’m writing.

Did this happen overnight? NO. It took practice, but this is why I’m fond of blogging. It can be a warmup. It’s running lines or spending time in the batting cage. It hones our focus and trains us to put on our game face instantly and remain fully in the zone until the play is complete.

Journalists get the story. They can think when bombs are going off and gunfire is all around. They can be pushed, shoved, beaten and only the story matters. When they’re on, they’re ON.

Tighten the Writing

Great journalists learn to hook early, get to the point ASAP, captivate attention completely and then end. We can take a lesson. If we can say it in one sentence, we don’t need five. One powerful word is better than three inferior ones. Journalists cut the fluff and go for the guts. So do superior writers.

The car hurtled west towing a swirl of black exhaust into the light of day. It was low and old, with Baja plates and a loose muffler that dangled and sparked on the dips. ~T. Jefferson Parker Iron River

Look at HOW MUCH information we glean in TWO sentences and how many questions are raised in the reader’s mind. Why are they speeding? The condition of the car. Location. Time of day. Something important is making the driver ignore a muffler that would make the rest of us stop and find a coat hangar or a mechanic. But not THIS driver.

Why?

We are ALL works in progress. I’m always¬†hunting for ways to streamline and say more with less.

Journalists also see details others miss,¬†meaningful¬†details. Blogging will make you notice people and the world in a whole new way. While other writers offer the obvious—“He had dull brown hair, glasses and wore a polyester suit”—we’re offering the meaningful. “He had the kind of face you forgot even while you were still talking to him.” (Daniel Suarez, Daemon).

The Office
The Office

Immaculate Deception

Journalists make deadlines. They ship. Perfection is an illusion. We could all edit our WIPs forever and someone¬†will not like our work. No work will be “immaculate.” That’s a lie. We cannot write books (or blogs) by committee. It’s a good way to go crazy. Just accept not everyone likes what we have to offer. Not everyone likes my blogs (GASP!). They’re too long, too short, too conversational, etc.

I got razed on a Huffington post because I used the word “awesome.” Really?

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Am I going to quit using the most awesome word in this awesome world because one person thinks the word awesome is “unprofessional”? Nope. I think that they should find another awesome blog and have an AWESOME time reading something that appeals more to their ridiculous and boring preferences.

Blogging builds rhino skin and fires out perfectionism. Writers that make a living write¬†a lot. Let go, move on, write more. The great part about blog-training is you’ll write leaner and faster and only get better over time. The last book I wrote? The editors I hired were thrilled because they could edit the meat of my work because the draft (although imperfect) was already¬†clean.¬†

Yes, there are other ways to train/hone the same skills, but I am all about doing MORE with LESS. Blogging builds the platform, reaches readers and cultivates new fans, all while helping us become better today than we were yesterday.

What are your thoughts? Are you struggling with getting in and remaining in the zone? Find it difficult to filter out distractions? Are you seeing ways you can hook earlier, end stronger? Say less with more? Are you improving when it comes to procrastination or excuses? What other ways have you trained yourself to be a better writer?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

Back to School!

Upcoming Classes: NEW!!! Going Pro Series

Going Pro Craft, Going Pro SocialMedia/Branding, Going Pro Business, Going Pro All the Way! (ALL THREE).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.¬†