Oct 02 2017
Today I have on my sassy pants because there’s a messy task ahead. Oh it will be a TON of fun, but messy. We are going to tip over some sacred cows like how fun is evil and misery is awesome. Granted I am from Texas and have heard stories of those miscreants who’ve sneaked …
Aug 12 2013
Granted, there was a time when all writers did was write. They drank whiskey by the gallon, chain-smoked and stayed in their hole until it was time to hand their nicotine-stained manuscript to their agents and editors. Back then, writers never had to worry their pretty little heads about all the business stuff (they also suffered a 93% failure rate as late as 2006, per Book Expo of America statistics).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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