Aug 06 2012
Happy Monday! Okay, since I have a LOT more responsibilities on my plate, I am, once again, working on brevity. *sounds of cheering* I love teaching you guys and talking to you, but there just are not enough hours in the day to accomplish all I want to do. Also, I have yet to locate …
Aug 03 2012
Many of you know about #MyWANA. I started this hashtag for a number of reasons. First, I felt that Twitter was far too full of spam. People needed a place where they could just talk to people and make new friends. Writing is a very lonely business and originally #MyWANA was a place that, when …
Aug 01 2012
First of all, I want you guys to know that I MISSED YOU! July was a whirlwind month for sure and reminded me of the days when I used to be on the road for sales. Wandering out of bed in the night to go to the bathroom, yet suddenly realizing you’re in a coat …
Jul 23 2012
Happy Monday! Okay, last week, upon my return from Thrillerfest, we explored what I felt were the 5 top mistakes that are killing traditional publishing. Then, on Friday, we talked about how self-publishing can help writers as a whole, even traditional writers. It is a wonderful time to be a writer, but I want to make …
Jul 20 2012
Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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