Mar 25 2014
This is my preferred method, because I am notorious for editing stuff to death. In the novel I just finished, I forbade content editing. There were times I thought what I was writing was ridiculous. SHEER MADNESS. But, as I got closer to the end, I realized my subconscious was far smarter than I am.
Mar 20 2014
If you are anything like me, you VOW EVERY NEW YEAR’S DAY that THIS YEAR you are going to be more organized. Six months later we can’t find the Post-Its and the bag of paper clips have been sucked into the same vortex that eats half the socks. Our treasures purchased at The Container Store on January 2nd are lost (likely still in the BAG) and our cute pocket organizer hasn’t had an entry since January 15th.
Mar 19 2014
Many believe the extrovert is the ideal speaker, yet introverts have a way of channeling energy from themselves to others. When people leave my sessions, they often feel supercharged, like they can take over the world. I love that. It’s what I’m going for…but this comes at a cost for me. I must unplug, get quiet and recharge. Crowds drain me faster than toddler using an iPad.
Mar 05 2014
Fear is something we have to understand and respect. It’s a feeling and feelings do lie. Are feelings useful? Of course. But they can be affected by so many outside influences we are foolish to rely on them for guidance. Feelings can be affected by weather, diet, lack of exercise, a flat tire, a pile of unopened mail, stress, and on and on and on. Same thing with fear.
Mar 03 2014
Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
