Mar 10 2014
We have to remember the distinction between a business and a human being. When humans start “marketing themselves” it drifts into Creepy Land. Bluntly, it makes me feel like I need fishnets, heels and a red light that hides my smile lines. Or maybe I need to take up juggling fire while wearing a costume and swallowing swords.
Dec 26 2013
When I began writing I was SO SURE agents would be fighting over my manuscript. Yeah. But after almost thirteen years in the industry, a lot of bloody noses, and even more lessons in humility, I hope that these tips will help you. Self-publishing is AWESOME, and it’s a better fit for certain personalities and even content (um, social media?), but we must be educated before we publish.
Dec 24 2013
This was back when my dad was alive and I inherited this gene of “not being able to wait until Christmas morning to give the universe’s COOLEST gift” from him. For weeks we giggled, “I got you the BEST GIFT EVER. You are NEVER going to guess!!! Muah ha ha ha ha!”
Dec 23 2013
Horror is a very important, but often misunderstood and overlooked genre. Yet, it is one of the most powerful. Much of the literature that has endured for generations and even altered society and science can thank horror. A great example? Mary Shelley’s Frankenstein (every ambulance now has chest paddles to use electricity to restart a heart). It took a horror author to wonder about death and what constituted life. Could it be prolonged? Should it be? Horror authors are known for asking the tough questions and are unafraid to give real answers sans candy-coating.
Aug 01 2013
Storytelling is in our blood, it binds us together as humans. On some intuitive level, everyone understands narrative structure, even little kids. All good stories have a clear beginning, middle and end. Ever try to skip parts of a story with a toddler? Even they can sense on a gut level that something is wrong if we miss a fundamental part of the story.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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