Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Tag: author branding
Jul 24 2018
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
May 10 2018
- By Kristen Lamb in Business, Kristen Lamb, Publishing, Romance, Self-Publishing, Social Media Platform, Writing
Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to). Cockygate. Yes, folks, it’s a …
Jan 29 2018
Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals. I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe. One of the main reasons emerging …
Jan 18 2018
Today we’re going to have a talk about LIES. Deception, half-truths, misinformation, and twisted realities. In my post about the success paradox we discussed how thoughts impact us in very real and tangible ways. Our belief systems are like our ‘programming’ but malware abounds, very often in the form of lies. If we fail to recognize …
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Advice: The Great, the Bad & Good Intentions Turned Toxic Dogma July 9, 2020
- The Johari Window: Understanding & Harnessing the Character Blind Spot June 16, 2020
- Wounds: Unforgettable Characters are Fashioned from Damaged Pieces June 2, 2020
- Deception as a Storytelling Device: Introducing the Unreliable Narrator May 26, 2020
- Creating a Story-Worthy Problem That Will Captivate an Audience May 13, 2020
- Enemy Without a Face: When Dealing With a Different Sort of ‘Villain’ April 17, 2020
- The Truth About Introverts & Why the Quarantine is Hard on Us, Too April 10, 2020
- The BBT: Meet the Big Boss Troublemaker & Brain Behind All Stories April 6, 2020
- Ideas Collide: Powerful Storms are the Center of All Great Stories March 23, 2020
- Quiet: Have We Forgotten to Be Still in a World That Never Stops? February 28, 2020
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.