Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
Tag: author branding
Sep 17 2019
Branding & The Brain: How Social Media Changes but People Never Will
Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Jul 24 2018
Targeting Readers: Audiences Have Evolved & So Should Marketing
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
May 10 2018
Cocky-Blocked: How to Nuke Your Brand From Orbit
Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to). Cockygate. Yes, folks, it’s a …
Jan 29 2018
Author Business 101: Books, Brand & Buds
Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals. I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe. One of the main reasons emerging …