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Tag: author branding

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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Cocky-Blocked: How to Nuke Your Brand From Orbit

Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to). Cockygate. Yes, folks, it’s a …

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Author Business 101: Books, Brand & Buds

Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals. I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe.  One of the main reasons emerging …

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The Lies that Bind: What Do We Really Believe?

Today we’re going to have a talk about LIES. Deception, half-truths, misinformation, and twisted realities. In my post about the success paradox we discussed how thoughts impact us in very real and tangible ways. Our belief systems are like our ‘programming’ but malware abounds, very often in the form of lies. If we fail to recognize …

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Author Brands & Book Sales—Why Boutique is BIG

Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it 😛 . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …

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