Dec 02 2015
The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.
In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.
Apr 10 2015
Yes, there ARE good cases for having a nom de plume.
There are probably as many reasons TO have a pen name as not, but it will be extra work. If you are okay with that? Sally forth!
Apr 09 2015
Today we are going to talk about a somewhat touchy subject. The pen name. Before anyone gets in a fluff, understand two things. First, I’m on your side. Secondly, this is only a decision you can make. My goal here is to make sure you guys are making educated business decisions. Thus, I won’t stop …
Feb 11 2015
These three professional blunders can hang on like the smell of dead fish and stink up our author career, so avoid them at all cost. I understand that many of you who follow this blog are new, so if you’ve made one of these mistakes, you’re learning. We all oops (especially in the beginning), so don’t …
Jan 26 2015
Persistence is a wonderful trait. Persistence is noble. But persistence can look a lot like stupid.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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