Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Tag: branding for writers
Feb 05 2019
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
Apr 07 2017
All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust …
Aug 26 2016
Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
- advertising books, author branding, author platform, author promotion, branding for writers, Kristen Lamb, Kristen lamb Branding Expert, Mylan epi-pen disaster, Rise of the Machines Human Authors in a Digital World, the difference between platform and promotion, what is a brand, what is an author brand, what is an author platform
Apr 27 2016
Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. …
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Ideas Collide: Powerful Storms are the Center of All Great Stories March 23, 2020
- Quiet: Have We Forgotten to Be Still in a World That Never Stops? February 28, 2020
- Story Power: Why the Lecture? Why Can’t a Book Just Be a Book? February 17, 2020
- The Synopsis: Why Love Hurts & Pain Can Be Good for Our Writing February 14, 2020
- Barnes & Noble Puts Literary Classics in Blackface for Black History Month February 6, 2020
- Amazon Past Prime: Why Major Retailers & Publishers are Going it Alone February 3, 2020
- Don’t Advertise, PADvertise: Catch Readers With Their Pants Down January 14, 2020
- No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really January 10, 2020
- FEAR: Why Humans Crave Stories That Scare Them January 6, 2020
- Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY! December 30, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.