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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: branding for writers

sell more books, Kristen Lamb, how to sell more books, publishing, Brent Keane, Pexels

How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.

Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.

Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.

Writers are unique as well. Yes, we really are special unique starfish. And, since we are responsible for producing the product, we need a social media approach that leaves time to write great books.

This said, what’s the critical element that makes a book a mega success? Is it lightning in a bottle? Black magic? Voodoo? Can we buy it on Amazon? Is it banned in Georgia?

No. The answer is actually pretty simple (though simple and easy are NOT synonymous). Writers have to get out in the metaphorical boat.

We had a saying when I worked in sales: Fish where the fish are. 

If we want to sell more books, we must learn to fish, and the fish are schooling on-line. And trust me, I know it’s tempting to take shortcuts.

Yet, there’s a marked difference between a legendary angler like Jeremy Wade who goes after a very specific fish to catch and release…and that weird third cousin who tosses dynamite in a pond then collects whatever floats to the surface.

Approach and technique make all the difference in our results. But first…

Field of ‘Dream On’ Marketing 

sell more books, Kristen Lamb, Pexels, publishing, book marketing

A lot of authors don’t even want to get in the boat let alone learn to fish. They try to apply the ‘Field of Dreams Plan’ to sell more books.

If I write it, they will come.

No. No they won’t. Sorry to break the news. No one cares about our book simply because we’ve published one.

Reading for pleasure has been steadily declining since the 1980s, and now that our culture is firmly entrenched in the new digital paradigm, this number is dropping off…a cliff. Back in 2004, roughly 28% of Americans over the age of 15 read for pleasure. As of 2017, that number was down to 19%, and for good reasons.

There’s Netflix, Fortnite, YouTube, Instagram, Tinder, and Candy Crush. Also, the final season of Game of Thrones in April—Spring is Coming—and we need to refresh our memories and who exactly all three hundred four characters are. Right?

Suffice to say, writers have had a tough time inspiring humans to read since before the radio was invented. The 24-7 Global SHINYfest is certainly NOT helping. This is why, if we want to sell more books, we cannot simply publish the book then slap down some cash for some Facebook ads.

When we settle for this approach, we’re essentially saying:

Hey, why don’t you devote an average of 11-15 hours you don’t have, to sit still and do an activity you believe you hate? Oh, and PAY ME!

Yep, they’re right on that.

No, no…I can see through their window. Nope, they’re on Netflix. My bad.

Seemed so promising with that 3-D dragon sparkle cover.

Writing excellent books is a fantastic start for those who want to sell more books. But, don’t get too excited. While a great book is a fabulous start, there’s more work we need to do to locate and cultivate our audience.

How Do We Move the Needle?

sell more books, Kristen Lamb, mali maeder, Pexel, book marketing

Yes, I know the above statistics look grim, but as Mark Twain once said, ‘There are lies, damned lies, and statistics.’ Numbers are wonderful, but they’re a guidepost not gospel.

Sure, data is useful because, if research showed that 96% of all Americans read three books a week and we still weren’t able to sell any books? Probably safe to say writing books is NOT our strong suit. Maybe look into cosmetology school or underwater welding.

Ah, but, when the numbers are low—19%—it’s easier to accept that, when faced with an ambivalent marketplace, we’re going to have to think and do things differently.

We need to work smarter, not harder. If you want to captivate a reading audience, you must do these three things.

Intentionality: Social Media on Porpoise

sell more books, Kristen Lamb, book marketing, Pexels

*bada bump snare*

First, if we want to sell more books, we have to ditch the ‘Field of Dream On Marketing Plan.’

Times have changed and buying habits have as well. As I said earlier, Fish where the fish are.

When it comes to 21st century publishing, if authors don’t have a strong digital presence (brand), we’re not even in the right place to be successful. It’s like trying to fish on dry land…which does NOT yield a tasty catch and just makes us look ridiculous.

So please, get on-line. Your future fans are there and waiting to discover you.

Secondly, stop devoting huge efforts marketing to people who would define themselves as ‘avid readers.’

Why? Because every author out there is trying to sell books to the same limited population, a limited population only capable of buying and reading so many titles.

Additionally, marketing to ‘readers’ is a doomed plan when we apply basic logic.

I just mentioned there are fewer ‘avid readers’ than ever before, but—thanks to self-publishing and indie press—there are more ‘published authors’ than ever before. Fewer readers compounded with exponentially more titles for sale.

See the problem? Basic MATH.

These digital waters have been overfished to the point that anyone who’s still fishing there is likely starving.

Our odds of success will vastly improve if we learn how to make converts, which brings me to my third point.

Thirdly, ditch the misconception that non-readers don’t read AT ALL.

Remember, the 19% stat only represents people who don’t need to be coerced to read. 

The other 81% of literate humans in need of being informed or entertained CAN read, they’re simply choosing NOT to read. This group just needs convincing. A little seduction. Build a relationship. Tell them they’re pretty and ask about their day.

Put out better bait.

***Cat videos are marvelous, FYI.

Yes, it’s more ‘work’ but what (legal) long-term relationship doesn’t require consistent emotional investments?

Every dark horse runaway success has one common denominator:

These authors/books were able to convert millions of fans from the ‘NON-READER’ population into the ‘THEIR READER’ population.

There are converts who will claim they ‘don’t like to read,’ but they own every Harry Potter book (in hard cover) and will read anything and everything J.K. Rowling publishes forever and ever AMEN.

Fifty Shades of Grey didn’t launch to stratospheric success because it scored rave literary reviews from elite book critics. 50 Shades did what other books didn’t or couldn’t.

E.L. James’ books moved the needle in a MAJOR way because 50 Shades converted disinterested ‘non-readers’ into ‘die-hard devotees.’ Devotees that then set suburban bedrooms and sales records on fire.

Change Tack for the BIG Haul

sell more books, Kristen Lamb, book marketing

When we want to sell more books, converts are key. Yes, avid readers are wonderful to have as fans, because they (we) read all the time. We enjoy books, buy books and most of us need a twelve-step program and a sponsor because of our book-buying habit.

This should be awesome, right?

Hold on there, Sparky.

While us avid readers inhale books faster than a line of cocaine at a West Hollywood party, we’re not exactly blown away when we find a book we can finish. We don’t feel our world just tilted on its axis because we enjoyed a novel. It takes a ridiculously amazing book to get us amped up.

Conversely…

For the person who believes she hates reading and doesn’t understand why anyone would read a book unless there was a mandatory test at the end? When SHE finishes a book and LOVES it? This person becomes positively EVANGELICAL and tells everyone who will listen to buy it.

***Oh, and this sort of ‘catch’ is easily caught with kitten videos, funny memes and just talking about what y’all have in common. No ookie ‘self-promo’ required. People buy from who they know and LIKE.

Alas, what frustrates so many authors (and traditional marketing/advertising/PR people who still think it’s 1997) is that social media is the modern version of ‘word of mouth.’ Unlike direct marketing, social media efficacy can’t be precisely measured or controlled.

Also, as authors, our social media activity can’t be outsourced. We aren’t a faceless company like GEICO or Starbucks. People expect they’re interacting with US on-line, thus paying someone else to pretend to ‘be’ us is a bait-and-switch that smacks of catfishing.

No one in the history of ever enjoyed being catfished.

Social media activity also can’t be solely automated, because that’s called rude…I mean spam.

How many of us have emails dedicated for the stuff we don’t want? We use spam filters, and gripe to anyone who’ll listen when forced to sit on the phone interacting with a robot.

So then WHY would this be a good plan to do to our (potential) readers?

Hint: It isn’t.

Why would we serve what even we don’t want to consume? Exactly. An automated tweet or post here and there? Fine. But go easy on this.

If we wanted to try to connect with an automated message and never a human? We’d call our cable provider’s customer service line. At least there we could mock the irony of the name…and drink heavily.

In The End

sell more books, Kristen Lamb, book marketing, Pexels, Chevanon Photography

Selling more books becomes simpler when we open our minds to who makes up our potential audience. Once we’re brave enough to venture into uncharted waters and plumb new depths, our odds of success improve dramatically.

The more niche we can become, the less competition we have to outmaneuver and outdo.

Me trying to connect with and catch ‘readers’ is heck of a lot harder than trying to locate then connect with ‘people who love true crime, binge-watch Dexter, and quote Fight Club way more than is socially acceptable.’

Dare to do more than hook ‘a fish.’ Instead, be bold and go after that ‘perfect catch.’

Yes, it takes more time, finesse and patience, but it’s worth it. You’ll sell more books, and get to enjoy a colorful, diverse, and enthusiastic ‘school’ of followers who will continue to grow and bring you joy long after the first sale.

What Are Your Thoughts?

I love hearing from you! Does this make ‘marketing’ and ‘promotion’ seem a tad less terrifying? Do you struggle with the idea of selling your book because it feels too smarmy? Have you been approaching your promotion from the perspective of an avid reader instead of a person to be converted?

Maybe most people don’t read books, but they might read YOUR books…

Come to the Dark Side. We have cookies… 😀

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

MARCH’S AWESOMENESS (CLASSES)

ON DEMAND: A Ripple in Time: Mastering Non-Linear Plotting

Taught by Kristen Lamb, $55 Delivered to YOUR computer to enjoy at your leisure.

SALES: For Those Who’d Rather Be In Witness Protection

Taught by Kristen Lamb, Thursday, March 7th 7-9 PM EST $99

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Too many voices telling ALL THE THINGS! AHHHHHHHH! Taught by Kristen Lamb, Friday, March 15th, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

Story Master: From Dream to Done

Taught by Kristen Lamb, March 28th, 7-9 PM EST ($55/$349 GOLD)

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, March 30th 2-4 PM EST $55

Image courtesy of Flickr Creative Commons, courtesy of Enrico Petrarolo

All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust me, you will see the same names over and over and over and over.

Readers have always had a tendency to be parochial when it comes to their reading choices. We tend to find a writer we like and stick like glue until we have exhausted their titles. Why? Because reading a book is a HUGE investment of our most precious commodity—TIME.

We don’t want to spend an average of 12-15 hours of undivided attention with just anyone. We also are in an age where we are inundated with choices, which tends to short circuit the brain cells.

But many writers want the magic for selling a lot of books and frankly, that doesn’t exist. Huge success with such a subjective commodity is still, to an extent, trying to capture lighting in a bottle.

Ah, but we can improve our odds. First with, as mentioned, multiple good books. Then there is social media and building a platform.

Our Foundation Matters

Image via Flickr Creative Commons courtesy of Carlpenergy

The foundation for all goods and services (brands) is the relationship. Nothing sells without establishing, building and improving the relationship. Relationships take time, effort, energy, prayer and patience. They can take years to build and moments to destroy, so we must always value that relationship.

This is ALL commodities from restaurants to grocery stores to soap to shoes to electronics. Samsung was and is a strong brand, but how much damage did the Galaxy 7’s exploding battery do? Consumers no longer could trust the product so they lost faith in the brand.

The same goes for authors. One of the many reasons I love for authors to have a blog is that it is an excellent way to create a relationship and build trust. You guys come to this blog because you trust that you will be educated, enlightened and entertained. Over 1100 blogs and still going and still improving. You don’t come here and get frustrated with a sea of typos, poor grammar, etc.

I’ve worked hard to create a relationship. I give first. Yes I mention classes and my books, but no one is required to buy. But because I give first and often, no one is offended that I list a class because I am not just taking, taking, taking.

Same with social media. Those who follow me on Facebook know what to expect. Most of the time, I share funny memes or engage people in conversation. I comment on their stuff, “Nice dress!” “Love the new profile pic!” Small acts every day. Again giving.

So when I finally DO post something about a class or a book or a conference I already have a foundation. I have a base of people who know me and who hopefully enjoy my company and so when I “advertise” the response is more positive because, out of everything I post, the “taking part” is far less than the giving. Instead of….

AHHHHHHH!

Yet how many writers don’t want to be on Facebook, they don’t like Twitter and they only join to blast people with ads and free books and giveaways. They only get on their author page to talk about themselves, their signing, their event, their book. They don’t take five minutes to care about anyone else, but we’re all supposed to drop everything to serve them?

They don’t even give their time. Rather they cheat with automation, but they want MY time?

Sure. Right on that,

A Little Goes a LONG Way

The shocking thing is that we really don’t need to give all that much for it to matter.

For instance, if someone emails me with a question of a favor, and I recognize that name from comments on my blog, I will often move heaven and earth to help, and often for free. Yet, I can’t count the number of people who email me with a copy of their book for me to review or edit and they’ve never taken two seconds to say so much as hello.

So I am supposed to part with my money and 15 hours of time I don’t have?

Same on Facebook. They IM me to vote for their book or buy their book or for me to promote their book and they have never taken two seconds to so much as comment on a post, say hello or talk to me.

These people are TAKERS.

But the people who always post comments or share or promote me? Again, it is ridiculous the hoops I will jump through to help a giver.

Newsletters are the same deal. My email is absolutely flooded with lazy writers who paid some company to somehow get my email. 99% of newsletters instantly go in the trash, and in a way those newsletters offend me. This writer couldn’t take two minutes to talk to me to even see if I READ that genre? Oh, but they’re happy to take.

Ain’t nobody got time for that.

This is one of the reasons my book Rise of the Machines focuses so much on the day to day building of the brand and platform. Writers always assume I spend vast amounts of time on social media.

Nope.

Aside from the blogs? I pop in randomly throughout the day for a few minutes and that’s it.

If we don’t have those small everyday actions that accumulate into a relationship of depth, then it is a craps shoot. Additionally it is a race to the bottom of who can give away the most stuff and for the cheapest or FREE. That is the price of wanting the fruits without the roots and perks without the works.

Marketing & Advertising

Image via Flickr Creative Commons, courtesy of Faye

All marketing and advertising works better with an established relationship. Why are we more inclined to actually use a Starbuck’s coupon? Because Starbucks has created a relationship with its product and service. Their coupon is far more likely to be used than Joe’s Joe Shack because we don’t know Joe from Adam.

Unless Joe offers us a coupon so ridiculously cheap we cannot ignore it? It’s far more likely to go in the trash or be forgotten. And even if Joe succeeds in getting us in the door, he is still starting from ground zero building our trust. If his coffee sucks? It won’t matter if he gives an even steeper discount the next time.

In the beginning almost all writers are like Joe’s. Legacy gets a bit of a pass but not much. Most readers don’t buy books by publishing house. In fact they might be hard-pressed to name one of the Big 5. But, if a book is on shelves at B&N, that book (author) is then using B&N’s relationship (brand) to kindle its own.

But since most readers aren’t going to B&N? As I said, a small pass.

Even in a bookstore the writers we know will almost leap off the shelves at us. I can’t count the number of times I bought books I hadn’t planned on buying because I knew the author from Facebook, Twitter or their blog (the GIVERS).

The rest of us (indies in particular) are going to have to do a lot of giving to establish the rapport, proving we are a good investment of TIME.

I did this with my blog. Y’all know my style, my voice and can trust I produce content you enjoy. Not a huge stretch to imagine my books probably would be at least as well written as my blog. So when I have a book for sale, I’m building off an established relationship (brand).

Additionally, if I told you guys that one day next week, I was giving Rise of the Machines away for free, I guarantee more people would grab a copy of ROM than if I just popped out of the blue and ambushed you with free books.

Or if I said ROM was on sale for $2.99 I would have far better ROI than some stranger foisting a cheap book at you.

See, any marketing or ads or giveaways or sales now will work better because I’m not just assaulting you from the ether with free and or cheap books. That giveaway or freebie is just more value added to something already valuable to you.

There are a lot of wonderful book marketing people out there, but the stronger that base platform and brand, the more they have to work with. They’re marketers not magicians.

Ads are a failure if no one clicks it and no one buys. I don’t care if we get a newsletter list of a million. If no one opens it and no one acts and buys the book, again it is a failure.

How we improve those odds is first creating the relationship on-line with our blog or social media. Then eventually the books. If they trust us in a blog and we impress them with a book? We are golden so long as we keep nurturing that relationship. Ads and marketing work better.

But, skip the foundation? Skip the relationship building? Skip the day to day? It is a long, unpleasant and all too often unsuccessful battle that, in the end, will cost far more time, effort and money than if we just did the little stuff day in and day out.

For more help with that, grab a copy of my book and check out my blogging and newsletter class (listed below) 😀 . Oh an I also am giving away an AMAZING free gift to those who sign up for classes. It’s a secret but I PROMISE you it rocks.

What are your thoughts? Do you get those writers who you add as a friend and the first thing they do is spam your wall? Has that EVER worked?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Deborah Makarios is the WINNER for MARCH. Please send your 5,000 word WORD document to kristen at wana intl dot com. One-inch margins, double-spaced, Times New Roman font and CONGRATULATIONS!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

Individual Classes with MOI!

Blogging for Authors $50 April 27th, 2017

Plotting for Dummies $35 April 7th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 April 13th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons courtesy of Ken.
Image via Flickr Creative Commons courtesy of Ken.

Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the only) is because the author is engaging in these activities with no solid brand or platform.

It then either becomes white noise (invisible) or worse an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will have a brand all right. The brand of self-serving asshat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

We have to look at what a brand actually IS.

What’s in a Name?

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Image via Flickr Creative Commons courtesy of Pierre Lognoul

The formula for a brand is simple:

NAME + PRODUCT + EMOTIONAL EXPERIENCE

The last part is critical. In fact it might be the most critical.

Why do you think corporate empires pay so much for image consultants? Sure, Mylan once had a great reputation as a pharmaceutical company until they got greedy and decided to line their pockets at consumers’ expense.

Three years ago if we heard the term “epi-pen” we might have experienced good emotions. Oh it is a life-saving drug. Helping kids with peanut allergies. My cousin had an epi-pen and it saved her life.

Nowadays? Different story. Once we found out the top execs have been giving themselves HUGE pay raises while hiking the cost of the only drug of this kind from $100 in 2007 to over $600 today?

Consumers are now seeing RED.

Seriously all it will take is one competitor to offer something comparable and it might just be enough to bury Mylan because greed is now part of their brand. That will be a tough stain to remove.

Even though they had an amazing product, they took advantage of having a monopoly and fattened their paychecks. I don’t know if there is a PR firm who can ever undo that damage. I’m fairly sure they’re going to be relegated to the Food Lion Dimension of Shame.

This example is to point out how important emotional experiences with a brand can be, that it has never been just the product.

It isn’t just about a good book anymore.

Why Are Brands So Important?

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Most of us don’t have time to research each and every purchasing decision and thus, we as consumers, are prone to rely heavily on brands. Brands let us know what to expect.

When we buy Dolce & Gabbana shoes, we expect a certain quality. We go off the name and do far less inspecting and road-testing than we would for a designer/manufacturer we’d never heard of.

We are willing to order ahead of time and pay full price and even ridiculous prices for Coach, Ralph Lauren, Prada, Versace, Harley Davidson, Porsche, BMW, Mac Computers, John Deer, etc. So on and so forth.

Starbucks is hardly the best coffee, yet they’ve become almost synonymous with “coffee.” They also have branded a “coffee experience.”

But all of these companies (brands) did the same thing. They began with a name. Of course the name means nothing without a product. The name Harley Davidson would be just a name unless it came with motorcycles. But a name and a product alone are not enough.

Harley Davidson then had to go about crafting a unique emotional experience that was unlike its competition.

All of these brands we love have something in common, though. They built the brand and the platform first. Then any advertising or promotion is already advertising an existing brand. When we get a flyer that Levis are on sale, we know what Levis are. How do we know what they are? Levis is a brand.

All of these companies also have a platform.

What is a Platform?

Image via Flickr Creative Commons courtesy of Alex Santosa.
Image via Flickr Creative Commons courtesy of Alex Santosa.

Platform is tethered inextricably with brand. If brand is the product, then platform consists of those most likely to consume that product because they emotionally identify with the brand.

Trust me, Harley Davison is not worried about consumers who love Vespas. Sure, they are both motorized bikes, but they are selling vastly demographics and experiences.

Authors are doing the same.

We know who Stephen King is because of his brand. Because of his brand (tons of books) we know if we are part of his platform or we aren’t. If we are the type of reader who loves a sweet romance? King isn’t trying to court us. Why? We might know his brand, but we are not part of his platform.

In the old days, there was only one way to create a brand (and consequently a platform) and that was the books. Lots and lots of books (brand) cultivated a body of people who liked our writing/voice (platform). Today that is still a great plan. With so much junk floating around, when readers find a writer they enjoy, they stick like glue.

Image via Flickr Creative Commons, courtesy of Craig Sunter
Image via Flickr Creative Commons, courtesy of Craig Sunter

This is one of the main reasons that we need to keep writing. Stop promoting ONE book. ONE book is not enough to create a strong brand/platform.

Remember:

A brand is a collection of emotional experiences.

A platform is simply those who will enjoy that experience.

Modern writers hold the advantage here.

Before the digital age, it was practically impossible to create a brand outside of the books, because the book was the only source of emotional experiences with the author.

Readers rarely had contact with an author beyond the books. Book signings, maybe magazine or radio interviews gave only slight glimpses of the author beyond the book. Today, with social media? That is no longer the case. Every blog, tweet, post, video and interaction serve to create the overall brand.

This is how bloggers like Jenny Lawson (The Bloggess) were able to become runaway successes. Lawson already had a huge fan base from her blogs and her Twitter following before the first book was ever released.

Since we are writers our product is our words. This is how blogging can become such a vital part of our brand. But beyond that, it is also going out on social media (platform of your choice) and connecting. Create a positive emotion that goes hand in hand with our name. 

Hint: Spamming the crap out of people does NOT create a positive experience.

Write More Books

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Thus, whenever I mention building a brand/platform I’m in no way talking about promoting or advertising. Those are separate activities that come later and their success will rest largely on how well we’ve done our job with the brand/platform.

Once we realize this, we can breathe easier and know it is OKAY to keep writing books even if we have no mega-super-duper promotion/marketing/advertising campaign for that first book. It is okay to blog or even just hang out on social media connecting. That is a VITAL part of our job and if we skip it, then any marketing later will fall on deaf ears. In fact premature promotion can actually harm or even KILL a brand.

So relax 😀 .

What are your thoughts? Do you feel a little better that you don’t need to rush out with an ad campaign? Did this clear up the differences in brand and platform versus promotion?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. We are stuck. We have this general feeling of anxiety and I do feel it’s worse now than ever.

So no, you were NOT imagining it.

Stuck happens, especially for those who choose to go pro. See, success in anything is not this straight line that shoots at a perfect angle ever upwards. It is fraught with setbacks. Some we can control, some we can’t.

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But as I said last post, the most critical step is to admit we have a problem lest we give up and OD on brownie batter and Game of Thrones.

What Do We Do?

The next step is to see exactly what kind of problem(s) we are having.

If we don’t stop and assess what precisely might be going sideways, we’re just going to sink ever deeper into despair because the right brain is terrible at planning. The right brain tells us we aren’t selling books because we are a fake, that our thighs are chubby and that ice cream solves all that ails us.

Right brain is a bit of a drama queen.

Typical day as a writer...
Typical day as a writer…

Left brain is better at problem-solving.

What If My Career Is Going Nowhere?

I always like to begin by looking at the actual product for sale. The writing is where we exercise the most control and why waste energy fixing marketing if the product needs help?

Good marketing sells good books faster.

It’s science 😛 .

If the product is fine good great, then maybe we need to shift to the marketing end of things and stop editing the magic out of something that is actually good to go.

Do we have a brand? Really. An actual brand? Or are we unfocused? Is our message unclear? Is it failing to resonate? Why? Why aren’t people picking up on what we are putting out?

Perhaps our sales tactics are off. Now, there’s the word that makes almost all writers break out in hives—sales—but before we progress I want you to breathe and I am going to tell you that most people love a good salesperson. These days even more so.

Seriously.

THIS IS NOT AUTHENTIC SALES…

AHHHHHHH!
AHHHHHHH!

Unfortunately, though, this is what too many writers are doing.

You don’t believe me that people love a good salesperson? All right. Think about when you get a really excellent server at a restaurant. Don’t you return time and time again? And ask for that server?

I LOVE shopping at the stores where, if the pants don’t fit, a smiling friendly salesperson appears with the next two sizes so I don’t have to struggle back into clothes and pack up the Spawn to find a bigger pair. Or maybe she even brings the ones that I missed that were ON SALE and cut to fit me better.

*swoons*

Don’t you miss the bookstore where the staff had read every new title and could save you buying a real stinker?

AUTHOR MOJO KILLER—Mass Marketing and the RACE to FREE!

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In my opinion, mass marketing and well, mass “everything” ruined the art of sales. See, if you look at what a salesperson truly does, it looks absolutely nothing like all this spam crap we’ve seen.

With the advent of mass marketing and mass mailers in the 90s, we began to see the decline of the true salesperson. It became more about businesses flinging out a thousand coupons into the ether and hoping someone bit. It was far cheaper to send out mailers and coupons (and later e-mails) than it was to employ an actual sales staff who went out, in person and connected.

In the 90s and early 00s this shotgun tactic was pretty successful, namely because not everyone was doing it. But then our culture hit a saturation point and the actual structure of the human brain evolved to literally un-see all the crap being flung its way.

The only way (initially) to counter the ineffectiveness of mass mailings became a race to the bottom on PRICE. Who could give away the most stuff and the deepest discounts and the most FREE?

This has happened in publishing and writers are seriously hurting from the over reliance on mass marketing which breeds this unnecessary race to the bottom. But how do we avoid this, especially these days where there’s all this noise?

Refuse to Play By the Rules

BOO-YAH!
BOO-YAH!

There’s a saying, You can’t win if you don’t play. And this is the one a lot of writers bite….then get bitten.

Let me posit this instead.

You can’t lose if you don’t play.

Refuse to play the game by the “given” rules. History has proven time and again that the little guy who wins big refuses to play by the “rules.”

Think of one of the greatest underdog stories in history! David and Goliath. David, the little shepherd boy who killed the giant and saved Israel. On the surface it seems nothing short of a miracle that he won.

But upon closer inspection…

Back in the day, armies had a tradition of pitting their best warriors to combat. Winner took all. This minimized casualties. As the story goes the Philistines put out their best warrior, Goliath and he was the size of a semi. He was heavily armored and his sword was so massive regular men couldn’t lift it let alone wield it.

The Isrealites were all losing their mind. How can we beat this guy? We…are…doomed.

David steps up with some smooth stones from a river bed and puts Goliath down in one shot. Miracle! Perhaps but not totally.

Here’s the thing, David was a slinger. Slingers were projectile warriors (artillery). An experienced slinger could seriously injure or kill a target up to 200 yards and they were crazy accurate (precursor to modern snipers).

Goliath was challenging the Israelites to “single combat” and expected a hand-to-hand fight that relied on strength and armor. David understood he could not lose if he didn’t play. He refused to play Goliath’s game.

Instead, he used speed and maneuverability and hit Goliath between the eyes (only place not protected by armor) with a projectile that had the force of a modern handgun.

In layman’s terms? Goliath didn’t realize he was the first dude who brought a knife to a gunfight.

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What Does This Mean?

First of all, I advise losing the fear of sales because most of what is going on around us (book spam, free stuff, giveaways) is not sales. If we are in a modern world filled with overwhelmed and distracted people? They are going to gravitate to those who authentically connect them to what they want and need (brand built on relationships).

Secondly, we have to ask why we just don’t bring a GUN to the knife fight? If we can’t win this thing doing the same stuff as everyone else? Then how CAN we win?

Good question.

A Handy Checklist To Help

  • Am I spending too much time feeling instead of planning and doing?

  • Have I been really honest about where I need to improve?

  • Have I done everything I can to make my product appealing?

  • Is the writing really strong enough? Have I had enough good feedback to know? (Btw, ten members of a critique group and a handful of reviews might not be giving you the accurate picture you need).

  • If I am querying, do I have a good pitch? Am I shooting myself in the foot because my idea is not solid? Do I have enough feedback/information to repair it on my own?

  • Do I have enough books for sale? Am I resting too much on too little?

  • Am I too slow at plotting?

  • Am I marketing the same way as everyone else? Am I really being fresh or am I bringing a knife to a knife fight?

  • Do I have a brand? Really? Is my name alone a bankable asset?

  • What can I do differently that others are not?

  • Am I spending time in the right ways or even in the correct places?

I know some of this sounds “No, duh, Kristen” but really it isn’t. I edit SO many works where the prose is beautiful, but there is no plot or a weak plot. Or the story is all over. Or it needs some serious cutting. Or the author is new and has crammed what should be a five-book series into one book.

Same in marketing. A lot of big problems can be repaired with simple solutions.

So to get that mojo back, distract right brain with some free candy and sit down with left brain for an adult conversation. Then take heart that sales (real sales) is not the stuff turning people off. It is OKAY to sell your book.

Finally? We DO NOT have to play by the rules we are handed. Stop letting Goliath pick the battle plan!

Yes, I Brought a “Different” Battle Plan

To take this beyond the cheerleading for some practical stuff I am going to tell you about what I have coming up to specifically help you. If you’re cool with my pom-pom waving? Thanks for coming by for just the blog ((BEAR HUG)). See you in the comments 😉 .

But for those who need a little more…

Kristen’s Battle Plan

I’m a solutions person and so I’m here to help.

We posited a lot of nagging questions Monday, so I put together ways to answer each of these nagging doubts. For those who follow my blog you know I NEVER do this, but time is of the essence. I’m not going to be able to space classes out like usual so I want to tell you about them now.

My tech guy is going to be taking vacation (slacker) so I won’t be able to offer classes in June and so we are going to barrel through this together and I am offering some seriously awesome stuff to help get your mojo back and get you cooking again!

And most of this costs less than dinner at Chili’s.

#1 Is my writing any good?

Good question.

The first five pages of any book are the best selling tool we have aside from the cover. We get a cool cover, it catches attention and then what is a reader going to do next? Look at sample pages. This is where we hook ’em or ‘lose ’em.

Yesterday, I talked about the question we all have of “Gee, am I any good? Is it that my writing sucks?”

Hard to know, but a good way is to get a pro like me who will be brutally honest with your work. I’m offering my First Five Pages class Saturday, May 14th 3:30-5:30 P.M. EST but I’m sweetening the deal.

Come on, the basic class is $40 and you get TWO HOURS with ME 😀 .

Anyone who signs up gets double pages for that level.

Pay for the platinum that offers 20 pages and you get 40. Hey, summer is coming and Spawn will be home from school so take advantage while you can. I now have a PA who can help me make sure edits are returned within 15 business days from the time they are turned in and I seriously have NO idea when my schedule will let up next to do something like this.

I have only done it once before and that was almost a year ago.

Not only do you get the class where I’m going to go over dos and don’ts of hooking a reader (and the recording for free), I’m also offering a way to see if your stuff really is good (and you are imagining things) or maybe it needs more work.

I will give detailed content feedback on your pages. Tell you what to fix and how.

Conversely, if I am all “Yes, and angels where singing while I read!” you know maybe marketing or sales is the problem and you will stop over-editing your stuff.

I’ve also been known to pass that awesome work on to agent friends who love that I do some of the heavy lifting.

#2 Is my plot flawed?

If your plot seems like it is meh or it is falling apart? Take my antagonist class Bullies and Baddies Saturday, May 7th 3:00-5:00 P.M. EST. This is going to answer the BIG questions and the Basic class is $50 for TWO HOURS.

No antagonist? No plot. Weak antagonist? Weak plot.

This class will help make you a master plotter, meaning you can write leaner, meaner faster and cleaner and we all know that compounded sales (more books) is where we start making a good living.

#3 Does my idea stink? HOW is my plot flawed?

I am also rerunning my log-line class Your Story in a Sentence on Friday, May 6th 7:00-8:30 EST and the first ten signups are guaranteed to have their log-line shredded in class. We should be able to tell others (an agent/readers) what our story is about in ONE sentence. If we can’t? Probably a problem. I love this class because it is the best way to diagnose a major problem. This class is only $35.

#4 Is my sales plan (or lack of one) hurting me? Should I do a newsletter?

If you are fairly sure of your product and want other answers, then I highly recommend THIS SATURDAY’S class (3:00-5:00 P.M. EST)  Making Money with FREE. I am team-teaching with Jack Patterson who has sold over 150,000 books in less than four years.

We are going to talk about when and how and where to use free and address why sales might be going nowhere. Also, Jack is a master at the effective newsletter which is largely why I asked him to join me and as always, the recording is FREE.

#5 Do I have a brand? How can I build one?

I have a Branding for Authors class Monday, May 16 7:00-9:00 P.M. EST to help you learn how your name alone can drive sales. Again, only $35. Spend more time writing and less time marketing. This class is all about doing more with less. As always the recording it automatically included.

WHEW!

Thanks for spending time with me and letting me share that and now I love hearing from YOU! Where have you been stuck? Have you been hiding under the covers instead of focusing on a plan? Have you had no idea where to start? Do you think the vastness of the internet is making writers even MORE neurotic?

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That pit bull tenacity of never giving up. Just keeping on and keeping on and keeping on while the competition falls away. That’s a game changer.

But this dovetails into what I’d like to talk about today…

On Monday I talked about what it means to be a rainmaker. Rainmakers are those folks who get things done no matter what. I love that my blog can inspire you because frankly our souls need refreshing. Yet, I will say that passion is not going to cut it. This job is really really hard. It requires digging deep and doing a lot of un-fun stuff.

That is the difference in the real writers and the wannabes. The wannabes all love playing with their imaginary friends and doing the fun stuff. Fiction is WAY more exciting than making sure all my social media is tended and gutting through revisions and answering a gajillion e-mails.

But, this is a profession, not a playpen.

The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.

In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.

We do the extra that makes the difference. All rainmakers do.

In the 2011-2012 professional basketball season there was a major NBA lockout. No one knew when the season would start. When it did, there were a lot of games crammed into a far shorter span of time and, strangely, a lot of injuries. Why? Because many of the players didn’t continue training. Since they didn’t know when the season would start, they relaxed. Thus, when they finally did return to the game, they were soft, ungainly and out of shape.

The handful who didn’t take time off, who kept pressing and training day after day after day went on to have record-breaking seasons. Why? Because they did the extra. They did what others were unwilling to do.

To them?

Every day was game day.

 

For us, every day is game day.

I haven’t taught social media for a long time, but I have put together some new classes over at W.A.N.A. International that will be held in January to get you started off the right way. I’ve put this together to make it easy for you to get started in your New Year and maybe *hint hint* at loved ones for your gift 😉 .

Enjoy the holidays, but I hope you will treat yourself to the right start in 2016. Thing is, social media can drive book sales and it can be a huge game changer…if done correctly.

But, for those not yet convinced…

Social Media is a TOTAL Waste of Time (or not)

Write more books instead of tweeting or blogging. Social media is a giant time-suck better spent writing great books.

I don’t know how to answer this besides, Er? *screeching breaks* Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then?

No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.

It’s like spending six months to a year on an oil painting to hang it in an attic.

These days, any agent worth her salt will not sign an author who doesn’t have a social media brand and presence. Rarely, they will take a book from an author who doesn’t…but usually it will come with the requirement the author get on-line and get to work.

I ADORE Dawn Frederick at Red Sofa Literary and once shared a panel with her. She told the story of a book she LOVED and took even though the author wasn’t on social media. She was so impressed with the book she signed the author but told her she needed to get on social media and start building a platform.

After six months, the author refused. Dawn gave an ultimatum. Get your tail on social media or we drop the book and cancel the contract.

This is not the agent being mean.

Agents make money when we sell books and agents get that in a world where there are fewer and fewer book retailers, this means more and more shopping is being done on-line. On-line, if we don’t have a brand, we might as well not even exist (and it isn’t much better in the store, either).

Yes social media does matter because on-line is still growing…

No, E-Books are Not In Decline

There was a New York Times article that essentially claimed that the e-book tide was slipping and print was returning but this is not entirely accurate. According to a follow up article in Fortune it has to do with how one looks at the numbers. Yes, for traditional publisher there was a contraction in e-books because this is a pretty clear case of chickens coming home to roost.

Traditional publishers have continually demanded e-book prices remain high and most of us are just not going to pay the same price for the e-book as the paper, so YES of course paper will increase and e-book will decline.

Um…duh.

I know I’ve seen this in my own buying habits. Most of the time I just say, “Screw it, I don’t need the book that badly” and they lose the sale unless I really like the author.

But, if I really, really want the book I will get paper instead. There is something deeply and profoundly cheap about me.

No I am NOT right in the head.
No I am NOT right in the head.

This assertion about the e-book market did not take into account many very smart indies and self-published authors who are doing very…very well and who were smart enough NOT to charge $15 for a freaking e-book. Also the article and its assertions were deduced from AAP data and that’s enough about that.

Long story short. The sky is NOT falling. People still like e-books. Sally forth.

Great time to be a writer. Yes. A challenging one as well.

Myth-Busting About Marketing

So many writers believe they aren’t selling a lot of books because a publisher isn’t spending a whole lot of dough on marketing and ads.

Yeah, no.

Ads actually have a terrible ROI and marketing doesn’t work all that great…unless paired with an existing social media platform. Social media is all about connection.

Though I’m not a huge fan of ads, it makes sense that if a publisher (traditional or indie) is going to pay good money to create and launch one, that anyone interested should be able to easily connect with the author. Same with coveted AP reviews, interviews, or events. Even if we self-publish and pay for promotion, an existing platform will make the most of that investment.

A LOT of any sales is the follow up then the follow-through.

Even if a traditional publisher pays for marketing and advertising, they know the return on investment is far greater if the author has an existing social platform. The stronger the platform the better the ROI.

If social media is new, scary, overwhelming? Welcome to being NEW.

Social Media is for the READER

One of the things that can make social media super terrifying is writers think I am here to change your personality and nothing could be farther from the truth. Here’s a little secret.

Most people do not mind being sold to. Seriously.

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I don’t mind it. I like knowing about a new product or service. I like seeing a new gadget that will make my life easier. What I DON’T like is when advertisers abuse the privilege. When they don’t value my time or they manipulate me.

You probably are the same way.

I don’t think any of us minded retailers sending us an e-mail with coupons, but then they got greedy. They started abusing the privilege and crapping up our in-boxes and ALL of them did it and now most of us have an e-mail that we have allowed to go feral for retailers who insist on getting an e-mail address.

Fine, but I haven’t checked that in-box since Bush was in office.

When we are creating a social media platform we are helping the reader. We all know what it is like to want to get something to read and we end up just closing the screen because we can’t decide. There are just too many options.

I’ve had the same thing happen at a bookstore. Instead of ending up with a book, I check out with three cutesy bookmarks, two bars of chocolate and…a figurine of a cat reading Shakespeare?

Huh?

Either I end up buying junk or…what?

I default to brand names. Writers I just know.

Oh, forget it. I’ll just grab another George R.R. Martin.

Readers love connecting with authors. They love talking with them and getting to know them. That is social. They DO NOT like popups and spam and a constant barrage of ads and free stuff and being force-added to groups and mailing lists .

I’m just here to play matchmaker and help you find each other because too many writers are all talking to each other and doing everything but connecting in ways that are EVER going to potentially reach readers.

Writers can fall into three camps with social media.

The Mega Marketer

Self-explanatory. This author is on every social site, loves automation and will claim she never spams because she personally and carefully “crafts” all of her automated tweets.

Hint: That’s just eloquent spam.

This author knows all the algorithm tricks, and has a newsletter or two and force-adds total strangers to her fan group on Facebook.

I give props for working really hard, but often this writer’s tactics will make people want to set her on fire more than buy her books.

The Writers of Witness Protection

This writer often goes by a cutesy moniker @FairyGurl @ThrillerGuy. There are no existing pictures of this writer anywhere on social media. No website and if there IS a website it is NOT the author’s name. It is likely something like www.magicdragondreams.com or www.writerswillwrite.com.

If you need to contact this author, please light the beacons of Gondor.

Then there is where many writers fall into. Even I get here sometimes because I get so busy helping others that my own stuff needs work.

The Mission Drift Writer

Recently I worked with a team of writers who just made the New York Times Best-Selling list and great book. Problem was there are two authors, plus they have a business consulting firm plus the name of the book, plus their training and they were just trying to brand way too many things and so they were losing focus and power. I could see they were going to wear out and lose momentum.

We all have to step in and reevaluate. It’s why I am currently redoing MY web site.

It happens. Unfortunately social media is like our sock drawer. It will need tending…forever.

So to help with all of this I have put together three classes in January. And yeah, yeah I am selling stuff but I rarely do it and it is Christmastime and at least you can give this list to friends and family and spouses for something you NEED 😛 . Trust me, these classes are going to save you a ton of time and headache later.

Social Media for Writers This class is a 101. What do you need to understand about social media? What do all the sites do? Which ones do you need? What can you ignore? It’s also going to come with a really cool worksheet to help you customize your social media for your goals, your personality and your audience. Trust me, if you write YA, then Facebook may not be a great use of time. If you write high fantasy? Why are you on LinkedIn? Are you more visually oriented? What are your strengths? Weaknesses?

We are going to be smart about our social media because you need time to write more BOOKS. Recording of the class is included with the purchase.

January 9th 3:00 P.M. EST-5:00 P.M. EST $55

The Basics of Author Blogging Again, this is a 101 class. What is a blog? How is being an author-blogger different from being a blogger? Can you monetize your blog? How can you monetize your blog? What are the advantages of having a blog? How can you blog smarter? Because frankly a blog will do us no good unless we KEEP blogging. Recording of the class is included with purchase.

January 16th 3:00 P.M. EST-5:00 P.M. EST $55

Branding for Authors Another 101 class. What is an author brand? How can you create an author brand? How can you make it where your name alone has the power to sell books? This class also comes with a worksheet to help you customize your brand and the recording is included with purchase.

January 23rd 3:00 P.M. EST-5:00 P.M. EST $55

What are your thoughts? Are you excited about 2016? Are you ready to make a plan? Do you feel pulled too many different directions? Do you like ads and wish they would just stop ABUSING THEM? Like really! TELL me about A LIPSTICK…not ALL OF THEM! Do we have to light the fires of Gondor to contact you? Are you happy to know that e-books are NOT dying and actually doing WELL? 😀 Do you have a feral e-mail? I think mine is at 45,000 unread e-mails. I wonder how many I get before Yahoo crashes.

Hey, it is an awesome time to be a writer.

Also, any other suggestions y’all might have for a class you want me to teach, please put it in the comments. I am working on those now.

I LOVE hearing from you!

To prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook