Ah, Twitter. There are so many well-meaning ways we create to connect that, if not handled properly, can do more harm than good. Last week, in Be a Tweep, Not a Tool–How Hashtags (#) Can Win Friends and Influence Enemies, I explained what that # thingy is, what it does and how it can get …
Tag: social media
Nov 30 2011
Be a Tweep, Not a Tool–How Hashtags Can Win Friends and Influence Enemies
Today we are going to talk a little bit about Twitter. Why? Because I have some really unique methods to help you guys build massive social platforms with less work. We aren’t going to talk about all of those tips today, because your mother told me you needed to work on patience. Ha! That and …
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Nov 23 2011
An Attitude of Gratitude
Ah, the holiday season is upon us. Next week is Thanksgiving. For the rest of you who have also been doing NaNoWriMo, there is more to this month than hitting the 50,000 mark. GASP! I know. I just found out myself. I had hoped to be writing a blog about what it felt like to …
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Nov 16 2011
Why Writers Need a Platform
Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. Platforms offer us career stability …
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Nov 09 2011
Beware the Social Media Snuggie–One Size Does NOT Fit All
So last night I’m watching TV and this ad comes on for an item called, Forever Lazy. Basically, its a blanket with a zipper and legs (oh and there is a zipper at both ends and I will just stop there). Basically, it’s a cousin to the Snuggie. This got me thinking… What if we …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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