A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Tag: social media
Feb 01 2012
R-E-S-P-E-C-T isn't FREE!!!
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
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Jan 18 2012
The Road to Success Part Two–Understanding the Why Behind the Buy
A couple weeks ago, I started The Road to Success series with The Road to Success Part One–What Kind of Author are You? Then I apparently saw something shiny, and so last week we talked–passionately–about Blog Trolls. How to spot them and how to handle them. Thus, I thought it would be a nifty idea …
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Jan 11 2012
Here There Be Blog Trolls–How to Spot Them & What To Do
I know you guys think we are in the 21st century and that we are far too sophisticated to believe in mythical creatures, but I am here to share a real threat. Lurking beneath the digital highway? There be trolls. Trolls? Yep. Trolls. Not the cute fuzzy ones with twirly hair that go on …
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Jan 04 2012
The Road to Success Part One–What Kind of Author are You?
Kristen is a TOTAL Dean Koontz fan-girl! Last week we talked about why traditional marketing doesn’t sell books and why marketing for writers requires a very different approach. We also discussed what critical event transpires to turn a good writer/good book into a legend—the mobilization of the fat part of the bell curve. Make no …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
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