Jan 25 2013
You may be surprised to see me guest posting here again after the totally-blown-out-of-proportion kidnapping thing a while ago. *rolls eyes* What good is a friend who isn’t willing to do a social media intervention every so often? You’ll notice Kristen hasn’t been as hostile towards Facebook lately. Point for me! *pumps fist* It’s all …
Oct 19 2012
Happy Friday! Man, what a week. We’ve been having a ton of fun at WANA International with all the cool new classes. The teachers at WANA are so much fun, just like my good friend and WANA Instructor Lisa Hall-Wilson who’s stopped by for a visit. Lisa? Why do you have a pillow case and …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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