Feb 19 2013
Since quality is in the eye of the beholder, the first step toward achieving a quality product is understanding what the customer wants. After all, our delight or disappointment in a book is largely a matter of expectations. While as the writer you can manage those expectations, you are making a big mistake if you think you can dictate them.
Feb 18 2013
And independent authors aren’t any safer than their traditional counterparts. Every time a book is published, in print or in digital format, there is a contract. Some indie websites and printers refer to their contracts as “terms of service,” but terms of service are legally binding contracts too.
Feb 15 2013
Happy Friday! Today Jenny Hansen is going to talk to you a little bit about LinkedIn…hey, she gave me cookies. Who can say no to COOKIES? You might be wondering why to bother with a LinkedIn profile, even if you aren’t a NF author (for NF authors, LinkedIn is a must). For one reason, a …
Feb 13 2013
All right, Valentines Day is tomorrow. The perfect gift for the writer in your life? WANACon. Perfect gift for yourself, for the LOVE of your writing? WANACon. Last week, I detailed all the wonders of this revolutionary new conference. It’s from home. No travel. No heap of extra expenses like air fare, baggage fees, taxi …
Feb 12 2013
There is one failing that will undermine all our efforts, the inability to focus. Years ago, I was on the debate team. I loved debate and spent hours researching, building cases, writing cases, and learning all I could to be prepared. Most of my nights were spent researching thick dusty law books in the downtown …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.