Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. Platforms offer us career stability …
Tag: platform
Nov 09 2011
Beware the Social Media Snuggie–One Size Does NOT Fit All
So last night I’m watching TV and this ad comes on for an item called, Forever Lazy. Basically, its a blanket with a zipper and legs (oh and there is a zipper at both ends and I will just stop there). Basically, it’s a cousin to the Snuggie. This got me thinking… What if we …
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Oct 28 2011
Are Successful Writers Just Lucky?
Anyone crazy enough to write 60-100,000 words doesn’t attempt such an endeavor on a whim. Most of us, at least in the back of our minds, envision being the writer who beats the odds. We want to make it to the top. As we head into National Novel Writing Month, it might be a good idea to …
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Oct 26 2011
The Dark Side of Metrics–Writer Friend or Ticket to Crazy Town?
Last week, we talked about the bright side of using metrics. Writers tend to go pale and look for the scotch when someone mentions analytics. Yet, if we don’t ever look to a standard of measure, then we can float around aimlessly, wasting valuable time on busy-work. We have better things to do than focus …
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Sep 20 2011
Dr.Twuth–Now I Need a Service for Validation? Beating the Bots
Dr. Twuth–Because social media shouldn’t make you want to drink heavily. Welcome to Tuesdays with Dr. Twuth, here to anwer all your questions, problems and concerns about social media. Since social media (done properly) involves interacting with other humans, it is just a good plan to have an advice column handy to help navigate the …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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