Welcome to the nineteenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.
This Week’s Fail Whale–The #FF (Follow Friday) Blitzkrieg
Ah, Twitter. There are so many well-meaning ways we create to connect that, if not handled properly, can do more harm than good. In an effort to help all our friends know more people, we use #FF (Follow Friday), #MM (Military Monday), #WW (Writer Wednesday) and on and on. When we see # conversations like these it is intended to assist us in meeting new people…like a mixer on Twitter. Yet, executed improperly and others will feel as if they are being blasted with names.
One thing we must be mindful to remember is that not everyone 1) knows what #s do and 2) not everyone has Tweet Deck or a similar application. Why is this important? Well, a Twitter friend is only useful to us if he or she is actively participating. If we clog up their entire stream with name after name after name for apparently no reason, our actions will probably make them hate Twitter and hate us.
Most of us are gravitating to Twitter to have conversation and get a look at the links our friends found worthy of sharing. To have a peep butt in and blast us with 300 of their coolest friends can get…annoying.
Go back to the image I presented earlier….a mixer. Would you like it if somone you knew walked up to you and your friends, interrupted and said, “Hi, I would like you to meet Sally, Jim, Dave, Martha, Sheila, Jane, Henry, Fabio, Xena, Jack, Naomi, and George”?
“Um nice to meet yo–”
“Oh, and then I also think you should talk to Ursula, Victoria, Derrick, Nancy, Shawn, Kirsten, Beatrice, Larry, and Paula.”
“Well, we were just talking abou–”
“Oooh, and I almost forgot Mary and Thomas and Vernon and Yvette, Ralph, Sarah, Misty, Jojo, Steve, Barry, Patrick, Wayne and Quinton.”
Regardless how well-meaning your friend was, would this approach make you want to meet any of these people? Let alone become intimate and close friends?
Too often #FF makes me feel like I am back in high school….or giving a speech at the Oscars. Not only do I feel the need to recommend anyone who has ever spoken to me on Twitter, but then I need to thank them in return????
Oy vay! It makes me not want to #FF, #WW, or #MM at all….but isn’t there an alternative?
YES! So instead of feeling obligated to recommend every person we have ever tweeted with, let’s look to…
This Week’s Twitter Tip–The Savvy Social Tweep
The Savvy Social Tweep takes time to do introductions properly. He knows who he is introducing and works the “room” like a pro. Instead of interrrupting with a blast of names, Savvy Social Tweep is more deliberate and personal. He has the ability to make others feel like a million bucks, so his tweets are priceless.
“Excuse me, but it is #FF. You really must talk to @ClayMorganPA. He has the most amazing sense of humor and every word he tweets is gold. Now, what were you saying?”
Savvy Social Tweep knows that less is more and quality is far better than quantity. He might only have a handful of recommendations, but others take them far more seriously because they are hand-crafted, not blasted off an assembly line.
Also, because most of us fear failure and rejection and probably rarely get complimented, when others go out of their way to say something genuinely kind, sweet and complimentary….we are going to SAVE that tweet and that Savvy Social Tweep will always have a warm place in our heart.
Savvy Social Tweep is more highly regarded because he is clearly paying attention to others, and he has this rare ability to make others feel important and valued.
Twitter can have peer pressure. We feel the need to recommend everyone, and why wouldn’t we? There are so many AMAZING people on Twitter, how can we choose? We no longer have to. Well, not in the same way, at least.
If we only send out a handful of crafted recommendations, then others are less likely to feel left out, and more likely to want to make that elite list of ours. It is sort of like, no reasonable customer expects a cobbler who makes boots by hand to turn out a hundred pairs a week. Yet, if an assembly line fell short of that mark, we’d assume something was wrong. If we deliberately craft our recommendations, chances are, they will be more prized and valued.
Check out this FUNNY Oatmeal cartoon about the perils of #FF . Thank you Katja!
Tweet ya later!