Mar 04 2013
You want to know my favorite part about the new publishing paradigm? It allows us to fail. I know you might think I’m crazy, but failure is the most vital ingredient to success. When I was researching for my new book, I studied the Wright Brothers and this is a story I feel every writer …
Mar 01 2013
After my good friend Lisa Hall-Wilson used kidnapping and laser pointers to distract Kristen and take over her blog to talk Facebook, I knew Kristen would be wise to our Canadian tricks. So, I decided I’d try the opposite tactic when I wanted to come and talk to you about Twitter. Bribery. I brought along …
Feb 28 2013
One of the reasons I encourage writers to blog and to read blogs is that you will find inspiration all around you. A dear friend of mine, Steve Tobak, has a MASSIVE blog following and is the business blogger for CBS, Fox Business and Inc. I love reading his posts about entrepreneurs because so much …
Feb 27 2013
Starting is easy. It’s exciting, fun, new and shiny. Anyone can start something. Heck, The Spawn starts at least ten things before 7:30 in the morning. When we start something new, we are pumped. We have people around us cheering. Everything is fun. We seem to have boundless energy. Starting is necessary, but starting needs …
Feb 26 2013
We live in a Golden Age to be a writer. Everyone has an opportunity to publish. The downside of this is that we are being deluged with bad books, which frequently are just books published before the writer was ready. In the old days, most writers failed miserably (especially in the beginning), but our failure …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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