Jan 03 2017
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
Dec 30 2016
Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences. Always. From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences. With …
Dec 29 2016
We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years? But as Robert H. Schuller once said… Tough times never last but tough people do. Many who read this blog desire to …
Dec 19 2016
Today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish To WORK Day.”
Dec 16 2016
These are the mistakes that will have me railing at the heavens and throwing a book across the room…followed by depression because I can never get those wasted hours back.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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