Mar 01 2018
Every story begins with an idea. Alas, stories can only be created when at least two vastly different ideas collide. The place where they meet is the BOOM, much like the weather. Storms erupt because two very different bodies of air meet…and don’t get along. Only one will win out. In the meantime, lots of …
Feb 23 2018
Problems are the essential ingredient for all stories. All forms of dramatic writing balance on the fulcrum of problems. The more problems, the better. Small problems, big problems, complicated problems, imagined problems, ignored problems all make the human heart beat faster. Complication, quandaries, distress, doubt, obstacles and issues are all what make real life terrifying…and …
Sep 18 2017
Many of us have been there. It’s late. We know we have “adulting” to do in the morning (which is in two hours). Our sensible self has been nagging us to get our @$$ to bed so long we smothered it with a pillow around midnight. Whether it’s a book, or Netflix or HBO or …
Apr 22 2015
If a villain is wanting to rule, control, destroy, etc. they should have a really good/plausible/sympathetic reason for doing so. In fact, when we do a great job at creating the villain, our audience will struggle with who to root for.
Jun 10 2014
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the final product will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
