Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Mar 11 2013
We have all been there. In a restaurant where people are texting instead of talking. They tweet and Facebook and seem to be lost in the digital world instead of participating in the real one. Many writers (and people) are skeptical of social media and technology. We’ve all been with that person who can’t stop …
Mar 01 2013
After my good friend Lisa Hall-Wilson used kidnapping and laser pointers to distract Kristen and take over her blog to talk Facebook, I knew Kristen would be wise to our Canadian tricks. So, I decided I’d try the opposite tactic when I wanted to come and talk to you about Twitter. Bribery. I brought along …
Feb 15 2013
Happy Friday! Today Jenny Hansen is going to talk to you a little bit about LinkedIn…hey, she gave me cookies. Who can say no to COOKIES? You might be wondering why to bother with a LinkedIn profile, even if you aren’t a NF author (for NF authors, LinkedIn is a must). For one reason, a …
Feb 06 2013
We live in a wonderful world, an amazing time with infinite possibilities. Writers have more power than ever before in the whole of human history. Many of us are explorers in a New World, charting unknown territories in a realm with no boundaries. This is part of how we are able to offer you the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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