May 29 2013
There’s a reason your Facebook page isn’t doing well. Don’t blame edge rank. Don’t blame the Zuck. If you go canoeing on Lake Superior without a paddle you’re… well, we know how that ends. Superior is a big a$$ lake that changes its mood without warning, you’re competing with giant ships and freighters on the radar and all you’re doing is waving your arms in the air. You know what the little boats do to navigate a big lake? They stick together! WANAs stick together.
May 28 2013
We can feed our kids once a week and they remain alive. Probably a super bad idea. We don’t have to play with our kids or even talk to our spouse. Yet, how healthy will kids, pets, family and marriages be if we only do the bare minimum to sustain life? Our brand is the same. Our author CAREER is the same.
May 16 2013
I get it. I understand you guys. I’m a writer first. Sometimes we have to stay up all night and we do seem to grow fangs, normally around the 65th time a family member has interrupted us, since we aren’t really working. I feel your pain. But we have to be really careful that we aren’t bringing undead habits into social media. No one likes to hang out with the undead. Frankenstein? Zero friends. Zombies? Again, zero friends. Vampires? A few friends, but all with serious trust issues.
May 02 2013
There are all kinds of services out there willing to get you a zillion followers for a fee. When you see someone has 25,000 followers, maybe they worked to get that following, but they also could have paid for it. Means NOTHING.
Apr 16 2013
When we preprogram “chatty self-promo” messages, most of the time, people won’t notice, especially if the person injects real tweets in between. Yet, the world can go so dark so quickly, that chatty self-promo automation can become an instant nightmare. Kim Kardashian tweeted her condolences to the victims of the Boston tragedy, but then a little over 20 minutes later tweeted: “Check out @krisjenner on @QVC’s PM Style Show at 7PM EST tonight!”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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