Jan 15 2013
Want to be a professional author? A successful professional author? To become more than what others are, we must be willing to do what others won’t. We must go where they fear to tread. We must burn our ships. When Alexander the Great arrived on the shores of Persia, his forces were hopelessly outnumbered, and yet he …
Dec 12 2012
Happy Wednesday, everyone! Social media is becoming more and more a part of our everyday lives, and this means that we are coming into contact with more people than ever before. We do more socializing on Facebook than we do in person, but the impersonal nature of technology can get us into trouble if we …
Dec 05 2012
Nobody likes a braggart, but all of us want to brag…at least a little. As we writers move into the Digital Age publishing paradigm, we often find ourselves in the position of having to market. Ah, but here’s the pickle. If we toot our horns too much, we can risk turning others off. I’ve been …
Nov 14 2012
Okay, any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. This past weekend I was speaking at the Idaho Book Extravaganza, and I had to excuse myself to the ladies’ room. As I closed the door to the stall, I noticed all the advertising …
Nov 07 2012
As the Social Media Jedi for Writers, I am very blessed to be able to speak and teach around the country at various writing conferences. I am always open to learning new methods, and I love hearing other perspectives. Yet, with the good, comes the bad, the ugly and the downright—in my POV—boneheaded observations about …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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