Exposure used to be the treatment/cure, but the world has evolved to be exposure-resistent. Exposure is like tossing regular penicillin at flesh-eating MRSA and expecting it to work.
Category: Social Media Platform
Feb 04 2016
Unfriended—Why "Cleaning Up" Your Friends Could Be Costing You BIG
Having a lot of friends isn’t an ego-stroking thing. It’s just plain smart. Trust me, it’s always been about who you know not what you know.
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Jan 28 2016
Twitter for Writers—Eight Ways to Nuke Your Brand
I’ve been an advocate of writers using social media since 2004, before social media was really a thang. In the early days of Gather and MySpace it occurred to me that we were seeing a fundamental shift in how humans would 1) be communicating 2) forging relationships and 3) finding/discovering entertainment. Digital Age Writers? You have…no…idea. Back in my …
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Jan 25 2016
Why Writing Isn't Enough—The Savvy Writer's Guide to Success
Many of you introverted writer types are totally cringing right now. But if you want others to know what you’ve written, you have to do more than shut up and write. Writing is only half the battle. We have to market it—tell people about it and hope to God they’ll listen.
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Jan 19 2016
Brain Games—Are You Unwittingly Killing Your Book Biz?
I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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