Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
Category: Social Media Platform
Aug 24 2016
The Problem with Pen Names
When I first became a writer, one of my favorite activities was dreaming what my pen name would be. I’d even practice signing it so that, you know, I didn’t accidentally scribble Kristen Lamb in my runaway best-selling book at my glamorous book signing. Don’t judge me. Y’all did it too 😛 . Before anyone …
Aug 22 2016
Why Your Book Isn't Selling
The writer’s worst nightmare. You researched, you wrote, you finished, and then published your book. You wait for the sales and……….*crickets*. This is something that can happen to any kind of author, traditional or nontraditional. We think we have a hit on our hands only to later be checking it for a pulse. What happened? …
Aug 19 2016