The sheer volume of books paired with the ability for everyone to be published has diminished the perceived value of our product. It is now up to authors to actively demonstrate value to the consumer.
Category: Social Media Platform
Dec 02 2015
Social Media, Branding & Owning 2016—Because EVERY Day is Game Day
The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.
In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.
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Oct 19 2015
3 Ways to Fire Up Your Writing Career Today
Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. But writers who use social media well, definitely gain some major benefits.
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Oct 06 2015
Good Girls Don’t Become Best-Sellers—Channeling Your Inner "Bad Girl" to Reach Your Dreams
I can tell you that men almost always have the advantage in the new publishing paradigm. They have the edge for the same reasons they gain the advantage in the workplace.
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Oct 02 2015
Branding and the Brain—What We Post On-Line Matters
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
