Tag: neuroscience and branding

Branding & Attention: Busy Brains in a Busy World

Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.

Brain Games—Are You Unwittingly Killing Your Book Biz?

I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.