Last Wednesday I talked about the two things we authors can control–Product and Platform. Our main concern is to write a book that consumers will want to buy. No matter how great our social media platform, we can’t wrap a bow around dog poo and call it a rainbow. But, to be blunt, writers have ALWAYS …
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Feb 02 2011
Blogging Part 9–Selling Our Blog to the Readers
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to help you guys rock it hard when it comes to social media. For over two months, we have been discussing blogging. If you are new to the blog, I recommend going back …
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Jan 12 2011
Blogging Part 6–Maintaining Your Sanity and Your Blog
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. Every Wednesday I dedicate this blog to help improve your social marketing skills. If you are a verteran reader of this blog, feel free to scan down to the next header. But, for the newbies… For the …
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Jan 05 2011
Blogging Part 5–The Counterintuitive Nature of Social Media Influence. Sometimes Up is Down & Down is Up
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. Every Wednesday I dedicate this blog to help improve your social marketing skills. For the past month we have been talking about blogging. Everyone seems to be telling writers they need to blog (um…you do), but few …
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Dec 22 2010
Blogging Part 3–Tearing Up the SEO in 2011
2011 is the year of the Rabbit. That rabbit is DYNAMITE! Okay, so I had to find a way to make a rabbit seem badass, and that gave me an opportunity to use a gratuitous Monty Python reference. Making a rabbit seem hard core is not all that easy, you know. I want you guys fired up for …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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