Mar 21 2012
Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …
Jan 18 2012
A couple weeks ago, I started The Road to Success series with The Road to Success Part One–What Kind of Author are You? Then I apparently saw something shiny, and so last week we talked–passionately–about Blog Trolls. How to spot them and how to handle them. Thus, I thought it would be a nifty idea …
May 11 2010
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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