Category: Branding

SEO: The Key to Working Smarter not Harder

Today, we are going to talk a little about search engines, how they work, and ways we can make our content work harder so we don’t have to.

Branding & Attention: Busy Brains in a Busy World

Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.

Psychology of Selling: Understanding the Consumer

When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.

Is Podcasting the New Blog?

Why is podcasting exploding in popularity? How can it benefit authors and creatives? Follow the audience and you’ll find the money.

Don’t Advertise, PADvertise: Catch Readers With Their Pants Down

The business savvy author of the digital age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2014. The REAL writer of the digital age realizes a captive audience is a a buying audience.