Category: Branding

How to Build an Audience, No Duct Tape Required

How do we build an audience without coming across as a stalker crossbred with an MLM rep? This is no easy task, especially since most creative professionals don’t exactly shine in this area. Face it. If we’d been good at high pressure sales, we’d be languishing on our yacht along with other people who excel …

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How to Create YOUR Audience: Identify, Connect, Convert

How can we connect to an audience (readers) who will love our stories enough to buy, support and spread the word? This is the ever-present challenge on every author’s mind. If it isn’t, then it should be.

SEO: The Key to Working Smarter not Harder

Today, we are going to talk a little about search engines, how they work, and ways we can make our content work harder so we don’t have to.

Branding & Attention: Busy Brains in a Busy World

Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.

Psychology of Selling: Understanding the Consumer

When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.