Oct 04 2024
How do we build an audience without coming across as a stalker crossbred with an MLM rep? This is no easy task, especially since most creative professionals don’t exactly shine in this area. Face it. If we’d been good at high pressure sales, we’d be languishing on our yacht along with other people who excel …
Sep 20 2024
How can we connect to an audience (readers) who will love our stories enough to buy, support and spread the word? This is the ever-present challenge on every author’s mind. If it isn’t, then it should be.
Mar 24 2022
Today, we are going to talk a little about search engines, how they work, and ways we can make our content work harder so we don’t have to.
Jan 21 2022
Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
Jan 10 2022
When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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