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Tag: catching the attention of the millennial market

Generation Author Snowflake & The High Cost of Instant

Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences. Always. From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences. With …

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3 Simple Ways to Improve Your Writing & Increase Sales

Attention spans are shrinking. The average time spent on a website is roughly 3.5 minutes. I’d wager most people give a website less than 10 seconds to catch their attention and that 3.5 minutes only applies to those browsers who happen to stay. We can apply these business lessons to our writing, because we writers also have something to sell.