Aug 29 2016
Consumers and business models have all changed drastically in the past ten years. This demands that we as authors change as well. There were many elements we never had to think about twenty years ago. It was an agent/editor’s job to think about the consumer climate and whether or not our book would be something …
Oct 22 2012
For the past several weeks we have been exploring structure and why it is important. If you haven’t yet read the prior posts, I advise you do because each post builds on the previous lesson. All lessons are geared to making you guys master plotters (and, yes, this is even helpful to the pantsers out …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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