Tag: how to sell more books

Branding & Attention: Busy Brains in a Busy World

Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.

Psychology of Selling: Understanding the Consumer

When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.

Brave New Writing & Learning to Think Outside the Book

Most of us would LOVE to sit and read a big thick hardback, but we’d also like to have teleportation devices, holo-decks and pizza that makes you skinnier the more you eat it. And odds of having any of these are about the same.

So what do we do? We change HOW we are informed and entertained.

Sales: How Can You Sell More Books When You’re Terrified of Selling?

Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand.

The Winning Edge: In a Glutted Market, How Can Authors Stand Apart?

We are wanting them to READ. If we want them to read, the we need to make sure we’re valuing their limited time by offering them an escape…not a migraine. I hate saying this, and honestly never believed I ever would. But if writers would do these three things, you would outpace probably 95% of what is for sale.