);

Tag: how to sell more books

The Perfect Enemy: How “Perfect” Destroys Perfectly Good Stories

Perfect is the crystal meth of the soul. We know perfect is bad for us, that we should avoid it because it is impossible to attain. Yet, when we fail to remain vigilant, perfect’s promising high lures us in. Perfect whispers in our ear that we’re in total control and can stop any time we …

Continue reading

This is Gonna Leave a Mark: What Makes a “Real” Writer?

Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …

Continue reading

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

Continue reading

Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!

Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …

Continue reading

Want to Stand Apart from Countless Other Books? Write a Better Story

Last time, I brought up a subject I never believed would warrant discussing—cockygate.  I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much. Yes, I was there for the BIG BANG (dot.com implosion). I also …

Continue reading