Boutique is BIG. Writers can curate content for a highly specific audience. Take any slice of society and an author can build a niche around that.
Tag: how to sell more books
Apr 20 2022
Small Steps & The Value of Simply SHOWING UP
Small steps are the most essential for achieving anything in life, yet they’re also the most underestimated. They are too easy to overlook or dismiss.
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Jan 21 2022
Branding & Attention: Busy Brains in a Busy World
Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
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Jan 10 2022
Psychology of Selling: Understanding the Consumer
When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.
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Sep 24 2021
Brave New Writing & Learning to Think Outside the Book
Most of us would LOVE to sit and read a big thick hardback, but we’d also like to have teleportation devices, holo-decks and pizza that makes you skinnier the more you eat it. And odds of having any of these are about the same.
So what do we do? We change HOW we are informed and entertained.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
