);

Tag: how to sell more books

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

Continue reading

Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!

Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …

Continue reading

Want to Stand Apart from Countless Other Books? Write a Better Story

Last time, I brought up a subject I never believed would warrant discussing—cockygate.  I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much. Yes, I was there for the BIG BANG (dot.com implosion). I also …

Continue reading

Hook Your Readers: 3 Tips to Catch & Keep Your Audience

How do we sell our stories? That is the big question. It is the reason for craft classes and editing and cover design and agents and editors and all the time on social media. And while platforms and covers and algorithms do matter, there is one tried and true way to sell more books. Write …

Continue reading

Branding & The Brain: How Social Media Changes but Humans Never Will

Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …

Continue reading